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The best B2B data tools for 2026

B2B data tools are the databases and contact-finder apps that give you the emails, mobile numbers, and company details to run outbound. We tested 10 and split them three ways: all-in-one databases, EU phone-verified data, and Chrome-extension reveal tools.

By Kshitij Maheshwari, co-founder · Updated June 2026

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The short answer

Pick by what you are trying to do

There is no single best tool, only the best for a job. Here is where to start in six common situations, with the full reasoning further down.

Best all-in-one
Apollo

Data, sequencing, and a dialer under one login at a price lean teams can clear.
Tight budget
Kaspr

A free plan plus a $49/mo Starter gets you real EU contact data without a contract.
Selling into Europe
Cognism

Phone-verified mobiles and GDPR-native compliance built for EMEA outbound.
Cleanest data
UpLead

Real-time verification before a credit is spent keeps your bounce rate low.
One-off list
BookYourData

Pay-as-you-go packs with credits that never expire and no monthly lock-in.
Sales Nav exports
Wiza

Turns a Sales Navigator search into a clean export with emails and phones attached.
At a glance

All 10 tools at a glance

Starting prices are the lowest paid tier on each tool's own site, checked in June 2026. Grouped by type, not ranked.

Tool Type Best for Starts at Free option Data coverage
Apollo All-in-one database One tool for data and outreach Free plan Free plan 275M+ contacts, global
UpLead Verified database Clean, verify-before-charge data $99/mo 7-day trial 160M+ contacts, real-time verify
RocketReach Contact lookup Fast one-off lookups $39/mo Free trial 700M+ profiles, global
Cognism EU phone-verified data Phone-verified EU mobiles Custom No EMEA-strong, phone-verified
Kaspr EU reveal extension EU data at an individual price Free plan Free plan EU-strong, LinkedIn reveal
BookYourData Pay-as-you-go lists A one-off verified list $99 Free plan 250M+ contacts, 200+ countries
Lusha Reveal extension Quick reveals, self-serve pricing Free plan Free plan Contact + company, LinkedIn reveal
Wiza Sales Nav export Clean Sales Navigator exports Free plan Free plan Sales Nav lists, verified contacts
Findymail Verified email finder Pay only for verified emails $49/mo Free trial LinkedIn + Sales Nav emails
LinkedIn Sales Navigator Source of record LinkedIn as the targeting layer $99.99/mo Free trial LinkedIn graph, 40+ filters

Prices move. Treat this as a June 2026 snapshot and check the live page before you buy.

How we picked

A practitioner read, not a reposted directory

This list covers data tools a lean, early-stage team would actually run, with every price checked on the tool's own site in June 2026. That scope is why ZoomInfo and Seamless.AI are not here: ZoomInfo sits at enterprise pricing and contract minimums, and Seamless.AI carries persistent data-quality complaints, so both work better as comparison foils. Ocean.io and People Data Labs were dropped too, for weak review sentiment and for being a developer API with no app layer.

We run outbound on several of these tools every week, so the read on each one comes from using it, not from a spec sheet.

What this list is, and is not

  • → Pricing verified on each tool's own site, June 2026
  • → Ratings are live G2, Capterra, or Trustpilot scores, linked and checked June 2026
  • → No affiliate links and no paid placements
  • → Built for lean, early-stage teams, not enterprise buyers
  • → Honest about where each tool is the wrong call
The real split

Three jobs, three kinds of tool

Most B2B data tools are built for one of three jobs. Decide which job you have first, then the shortlist almost picks itself.

All-in-one databases

Apollo, UpLead, RocketReach

Broad contact databases that also send sequences and run a dialer, so one tool covers find, enrich, and outreach.

Use it when you want data and outreach under one login rather than wiring tools together.

EU phone-verified data

Cognism, Kaspr, BookYourData

Databases built for accurate mobile numbers and GDPR-bound prospecting, strongest in EMEA.

Use it when you sell into Europe and need accurate mobiles with compliance handled as a default.

Chrome-extension reveal

Lusha, Wiza, Findymail, LinkedIn Sales Navigator

Extensions that pull verified contact data straight off LinkedIn and Sales Navigator, priced for individuals and small teams.

Use it when your prospecting starts in LinkedIn and you want contacts revealed as you browse.

Plenty of teams run more than one: a broad database for coverage, a reveal extension for LinkedIn work, and a targeted EU source for Europe. Pick the job in front of you and start there.

The 10 tools

Grouped by the job they do best

These are grouped by the job they are best at, not ranked one to ten. Read the group that matches your situation.

Group A

All-in-one databases with built-in outreach

Broad contact databases that also send sequences and run a dialer, so one tool covers find, enrich, and outreach.

01

Apollo

4.7 G2 9.6k All-in-one database

The best-value all-in-one database for most early teams: a huge contact set with email sequences and a dialer built in, so data and outreach live under one login.

Best for

Lean teams that want one tool for data, sequencing, and dialing without paying enterprise prices.

Pricing (Jun 2026)

Free Starter plan, then Basic at $49, Professional at $79, and Organization at $119 per user a month, billed annually.

Where it shines

A huge database plus email sequences and a dialer in one place, which is why it is the best-value all-in-one for most early teams.

Skip it if

Real-world cost climbs once you hit credit overages, and the cheaper tiers lock advanced features like the international dialer behind the Organization plan.

Bottom line

Go-to when you want the widest data and outreach under one login and you are watching budget.

Visit Apollo
02

UpLead

4.7 G2 820+ Verified database

A verified database that checks each email in real time before a credit is spent, so you pay only for contacts that actually check out.

Best for

Teams that want clean, verify-before-charge data and predictable monthly pricing.

Pricing (Jun 2026)

Essentials at $99/mo, Plus at $199/mo, and a custom Professional tier, credit-based with a 7-day free trial.

Where it shines

It verifies each email in real time before a credit is spent, so bounce rates stay low and you only pay for contacts that check out.

Skip it if

The database is smaller than Apollo or ZoomInfo, and there is no real free plan beyond the short trial.

Bottom line

Go-to when data accuracy matters more than database size and you want to pay only for verified contacts.

Visit UpLead
03

RocketReach

4.4 G2 1.3k Contact lookup

A contact-lookup tool built on one of the largest profile indexes around, with bulk lookups and API access for high-volume one-off searches.

Best for

Recruiters and sellers who need fast one-off lookups across a very large profile index.

Pricing (Jun 2026)

Essentials around $39/mo, Pro around $99/mo, and Ultimate for higher volume, per seat and billed annually.

Where it shines

The profile index is one of the largest around, and bulk lookups plus API access make it strong for high-volume one-off searches.

Skip it if

Phone numbers and CRM integrations sit on the Pro tier and up, and the cheapest pricing requires an annual commitment.

Bottom line

Go-to when you need to find one contact fast across a deep index rather than build and sequence whole lists.

Visit RocketReach
Group B

Targeted and EU phone-verified data

Databases built for accurate mobile numbers and GDPR-bound prospecting, strongest in EMEA.

04

Cognism

4.6 G2 1.3k EU phone-verified data

The pick for European teams that need phone-verified mobiles and GDPR-native compliance, with that compliance handled as a default rather than an add-on.

Best for

Teams selling into Europe that need phone-verified mobiles and GDPR-native compliance.

Pricing (Jun 2026)

No public pricing; Standard and Pro packages are quoted by sales, with reported entry deals starting around $15,000/year.

Where it shines

Its Diamond Data phone-verified mobiles and EU coverage are the reason European teams pick it, with compliance handled as a default.

Skip it if

Pricing is opaque and high, with reported floors around $15k/year, so it is hard to justify for a solo founder or a small US-only team.

Bottom line

Go-to when you sell into EMEA and need accurate mobile numbers with GDPR built in, and you have the budget for it.

Visit Cognism
05

Kaspr

4.4 G2 830+ EU reveal extension

A budget LinkedIn extension backed by Cognism's EU data, so small teams get strong European coverage without the enterprise contract.

Best for

Small European teams that want Cognism-grade EU data through a cheap LinkedIn extension.

Pricing (Jun 2026)

Free plan with 15 email and 5 phone credits a month, Starter at $49/mo, and Business at $79/mo, per seat with a custom Enterprise tier.

Where it shines

A budget LinkedIn extension backed by Cognism's EU data, so small teams get strong European coverage without the enterprise contract.

Skip it if

Coverage is weaker outside Europe, and a free plan limited to 5 phone credits a month runs out fast for active prospecting.

Bottom line

Go-to when you want EU contact data off LinkedIn at an individual price rather than a Cognism-sized commitment.

Visit Kaspr
06

BookYourData

4.9 G2 395+ Pay-as-you-go lists

A list source rather than an outreach tool: buy verified contacts in packs with no subscription and credits that never expire, backed by a 97% accuracy guarantee.

Best for

Anyone who wants a one-off verified list without a subscription.

Pricing (Jun 2026)

Pure pay-as-you-go: packs start around $99 for 250 credits with volume discounts, credits never expire, and 10 free credits let you test first.

Where it shines

Verified contacts in packs with no subscription and credits that never expire, backed by a 97% accuracy guarantee with a credit refund if data falls short.

Skip it if

There is no sequencing or workflow layer, so it is a list source rather than an outreach tool, and the very high G2 score sits far above its Trustpilot rating.

Bottom line

Go-to when you need a clean targeted list once in a while and do not want to pay monthly for a database you rarely open.

Visit BookYourData

Not sure which of these fits your stage? We audit data and outbound setups and build the full motion for early-stage teams.

Book a Fit Check
Group C

Lightweight Chrome-extension reveal tools

Extensions that pull verified contact data straight off LinkedIn and Sales Navigator, priced for individuals and small teams.

07

Lusha

4.3 G2 1.6k Reveal extension

A fast reveal extension with published, self-serve pricing, so individual sellers can reveal a contact in two clicks and see exactly what each plan costs.

Best for

Individual sellers who want quick contact reveals with transparent, self-serve pricing.

Pricing (Jun 2026)

Free plan, Starter at $49.90/mo, Professional at $69.90/mo, and Premium at $399.90/mo, credit-based with a free tier to start.

Where it shines

Pricing is published and self-serve, the Chrome extension is fast to use, and the free plan is enough for light prospecting before you commit.

Skip it if

Phone reveals cost 10 credits each, so credits drain quickly, and data depth trails the big all-in-one databases.

Bottom line

Go-to when you want to reveal a contact in two clicks and see exactly what each plan costs before you buy.

Visit Lusha
08

Wiza

4.5 G2 1.1k Sales Nav export

The smoothest way to turn a LinkedIn Sales Navigator search into an exported list with verified emails and phone numbers attached.

Best for

Teams that live in LinkedIn Sales Navigator and want clean exports with emails and phones.

Pricing (Jun 2026)

Free plan with 20 emails and 5 phones, Starter at $49/mo, Email at $99/mo, and Email + Phone at $199/mo, per seat with a custom Team plan.

Where it shines

The smoothest way to turn a Sales Navigator search into an exported list with verified emails and phone numbers attached.

Skip it if

It is built around LinkedIn and Sales Navigator rather than a standalone database, and reviewers flag the per-seat pricing as steep at higher tiers.

Bottom line

Go-to when your list-building starts in Sales Navigator and you want exports without copy-paste or scraping headaches.

Visit Wiza
09

Findymail

4.9 G2 56 Verified email finder

A verified email finder for deliverability-first teams: you are billed only for verified results, with a sub-5% bounce guarantee and clean pulls from LinkedIn and Sales Navigator.

Best for

Outbound teams that only want to pay for emails that actually verify.

Pricing (Jun 2026)

Starter at $99/mo including 5,000 finder plus 5,000 verifier credits, then a custom Enterprise tier, with a free trial to start.

Where it shines

You are billed only for verified results, it carries a sub-5% bounce guarantee, and it pulls emails cleanly from LinkedIn and Sales Navigator.

Skip it if

It focuses on email finding rather than full contact or company data, and its G2 review count is still small compared with the bigger names.

Bottom line

Go-to when deliverability is the priority and you only want to spend credits on emails that pass verification.

Visit Findymail
10

LinkedIn Sales Navigator

4.3 G2 2k Source of record

The cleanest targeting layer there is: 40+ filters on a live LinkedIn graph make it the most accurate source for who works where, which is why most data tools build their exports on top of it.

Best for

Any team that uses LinkedIn as the starting point for building targeted lists.

Pricing (Jun 2026)

Core at $99.99/mo, Advanced at $149.99/mo, and a custom Advanced Plus tier, per seat with a free trial and 50 InMails a month.

Where it shines

Its 40+ filters and live LinkedIn graph make it the most accurate source for who works where.

Skip it if

It does not give you emails or phone numbers on its own, so you need an export or reveal tool alongside it to actually reach people.

Bottom line

Go-to when you want the cleanest targeting layer, paired with a reveal or export tool to get contact details.

Visit LinkedIn Sales Navigator
How to choose

What should you pick?

Find your situation below and start with the tool next to it. It is a sensible starting point, not the only right answer.

You want one tool to do everything

Start with Apollo, which combines a large database with sequencing and a dialer.

You sell into Europe

Use Cognism for enterprise budgets or Kaspr if you want EU data at an individual price.

Bounce rate is hurting deliverability

Pick UpLead or Findymail, both of which charge only for verified contacts.

You only need a list once

Buy a pay-as-you-go pack from BookYourData instead of starting a subscription.

Your prospecting starts in LinkedIn

Pair Sales Navigator for targeting with Wiza or Lusha to pull the actual contacts.

You just need fast one-off lookups

RocketReach has one of the largest profile indexes for quick single searches.

Putting it together

How to build your stack

It depends on where you sell and how you prospect. Three common starting points, and the data source matters less than how clean it is.

1
The lean all-in-one stack

Run Apollo on its own for data, sequencing, and dialing, then add a verifier only if bounce rates climb.

2
The LinkedIn-first stack

Target with Sales Navigator, then export and reveal contacts with Wiza or Lusha before sending.

3
The EU compliance stack

Use Cognism or Kaspr for phone-verified GDPR-safe data and pull one-off lists from BookYourData when you need them.

Want a second pair of hands? We audit setups and run the whole motion for early-stage teams.

Book a Fit Check
FAQ

Questions people ask

What is a B2B data tool?
A B2B data tool is software that gives you business contact details like work emails, mobile numbers, job titles, and company information so you can build prospecting lists. Some are broad databases you search directly, while others are Chrome extensions that reveal a contact while you browse LinkedIn. The better ones also verify the data before you use it, which keeps your email bounce rate down.
How much do B2B data tools cost?
Entry pricing ranges widely. Self-serve tools like Lusha, Kaspr, and Wiza start around $49 a month and often have a free plan, while Apollo runs from a free tier up to $119 a month. Enterprise databases like Cognism are sales-quoted and reportedly start around $15,000 a year, and pay-as-you-go options like BookYourData skip subscriptions with packs near $99.
Which B2B data tool is best for European data?
Cognism is the strongest pick for Europe because of its phone-verified Diamond Data and GDPR-native compliance. If you want EU coverage without the enterprise contract, Kaspr is owned by Cognism and offers similar European data through a cheaper LinkedIn extension. Both are built for teams that need accurate mobile numbers in EMEA.
Why are ZoomInfo and Seamless.AI not on this list?
We focused on tools a lean team actually runs, and both fall outside that. ZoomInfo sits at enterprise pricing and contract minimums, so we treat it as a comparison foil rather than a pick. Seamless.AI carries persistent data-quality complaints, so we left it off for tools with stronger verified-data track records.
Do I need a separate tool to verify the data?
Sometimes. Tools like UpLead and Findymail verify contacts before charging you, so a separate verifier is usually unnecessary. Broad databases like Apollo include verified data but accuracy can drift, so if you send high volume it is worth running exports through a dedicated email verifier before your first send.
Can I just use LinkedIn Sales Navigator on its own?
Sales Navigator is the best targeting layer, but on its own it does not give you emails or phone numbers. Most teams pair it with an export or reveal tool like Wiza, Lusha, or Findymail to turn a saved search into a usable contact list. Think of it as the source of record and the data tool as the layer that makes contacts reachable.
Kshitij Maheshwari, co-founder of Real Good GTM
About the author
Kshitij Maheshwari

Co-founder of Real Good GTM. He has been the first business hire and Chief of Staff at seed-stage B2B startups, building outbound pipeline before any playbook existed. This list comes from running these B2B data tools on live campaigns, not from a spec sheet.

Connect on LinkedIn
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Want help picking, or someone to run it?

Book a fit check. We'll look at your ICP, your stage, and how you send today, then tell you straight which tools fit and whether outbound is even the right move right now.

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