Outbound plays, run inside one engine
The repeatable motions we run for B2B startups, not a menu of products you buy. Some fire off a signal, some run regardless.
Pick the few that fit your stage and your data, run them properly.
Plays are motions, not products
A play is one repeatable way of running outreach: who you target, the angle, the channels, and the sequence. We run these b2b outbound plays inside a single engine, so the same lists, signals, and systems feed all of them. You do not buy a play, you run it, again and again, whenever the conditions repeat.
A trigger fires the motion
Something happens, then the play runs. A champion changes jobs, a company raises, a competitor wobbles. The signal is the reason to reach out, and the window it opens is what you act inside.
The motion runs regardless
No single trigger needed, because the reason to reach out is structural. A founder selling from their own seat, expanding into lookalikes of your best customers. You run it on a cadence, not on a flag.
Plays a trigger sets off
Each one waits for a real event, then runs inside the window that event opens.
Champion and new-hire tracking
Run outbound when a past champion moves or a new exec lands in your ICP, inside the window that still converts.
Read the playSignal stacking
Combine two or three signals on one account to raise confidence before you reach out. The anchor every signal play links to.
Read the playPost-funding outbound
The full motion off a funding round, with the angle that cuts through the crowd everyone else emails.
Read the playCompetitor displacement
Target accounts on a competitor with a real reason to switch, not just because they use the other guy.
Read the playInbound-led outbound
Work the warm accounts: site visitors, ad and content engagers, dormant leads who already know you.
Read the playEvent outbound
The motion around a conference: the "we are both at X" before, the follow-up before leads go cold after.
Read the playCRM reactivation
Re-engage old or stalled CRM leads with a fresh reason, the re-engagement motion, not a data cleanup.
Read the playPlays that run regardless
No single trigger fires these. You run them on a cadence because the reason to reach out is built into your motion.
Founder-led sales
Running outbound from the founder's seat and voice, the seed-stage motion before you have a sales team.
Read the playBest-customer expansion
Find lookalikes of your best customers by shared traits and signals, then run the same motion against them.
Read the playMultithreading outbound
Go wide in one account across several personas with orchestrated channels, instead of betting on one contact.
Read the playWarm-intro outbound
Reach target accounts through mutual connections and referral paths, warm because of a shared relationship.
Read the playICP slice experiments
Test verticals, personas, and angles against each other to find what converts, our learning-layer edge.
Read the playHow to think about event-based outbound
One teaching play that sits over the rest, the way to think about running outbound off any timely event.
Signal-driven plays start with a signal
Every signal-driven play runs off a buying signal. The Signal Library catalogs each one: how to detect it, the window, and when it is just noise. Signal mapping is where we score which signals predict your buyers, then point each one at a play.
Browse the signals
The buying signals behind these plays, by family: what each one indicates, how to detect it, and when to skip it.
Open the Signal LibrarySignal mapping
Want us to score which signals predict your buyers, and which play to run off each? This is where it starts.
Explore signal mappingQuestions about outbound plays
What is an outbound play?
What is the difference between signal-driven and motion-driven plays?
Which outbound play should I start with?
Do I need to run all of the outbound plays?
Are these plays separate services I buy one at a time?
Not sure which plays fit your motion?
Book a fit check. We'll look at your stage, your data, and the signals you already have, then tell you the two or three plays worth running, and run them for you.
Book a Fit CheckNo hard sell. No fake numbers. Real good work speaks for itself.