Skip to content
For seed to Series A B2B startups

Outbound that builds pipeline and shows you where to scale.

We run outbound for early-stage B2B startups, triggered by real buying signals, not job titles. You get qualified meetings, plus a clear read on who actually buys and why.

Book a Fit Check
We've built pipeline from the ground up inside these companies.
Palm.ai Palm.ai
Alcméon Alcméon
Mindflow Mindflow
CEF.AI CEF.AI
Boolee Boolee
CoachHub CoachHub
Inrō Inrō
Buster.AI Buster.AI
Palm.ai Palm.ai
Alcméon Alcméon
Mindflow Mindflow
CEF.AI CEF.AI
Boolee Boolee
CoachHub CoachHub
Inrō Inrō
Buster.AI Buster.AI
Palm.ai Palm.ai
Alcméon Alcméon
Mindflow Mindflow
CEF.AI CEF.AI
Boolee Boolee
CoachHub CoachHub
Inrō Inrō
Buster.AI Buster.AI
Palm.ai Palm.ai
Alcméon Alcméon
Mindflow Mindflow
CEF.AI CEF.AI
Boolee Boolee
CoachHub CoachHub
Inrō Inrō
Buster.AI Buster.AI
Why most outbound fails

Most agencies run the same playbook on every client. Then blame your product when it flops.

Same lists. Same templates. The same message sprayed across a thousand contacts. When the replies don't come, your offer takes the blame, not their approach, and you're left with burnt domains and nothing learned.

REJECTED

Typical Agency

Who runs it

Hands you to a junior team after onboarding

The approach

Templated messages, spray and pray

What you're left with

A pile of vanity metrics, no clue where to grow

Visibility

A black box, one metrics email a month

Commitment

Long lock-ins, and good luck leaving

Who they take on

Anyone with a budget

The Alternative

Real Good GTM

Who runs it

Just the two of us, on your account

The approach

Built per segment, sent on a real signal

What you're left with

Pipeline, and a clear read on what to scale next

Visibility

Watch it live: lists, copy, every system

Commitment

Two months, then month to month

Who they take on

Only if outbound will actually work for you

Book a Fit Check
DIRECT PARTNER ACCESS

You hire us, you get us.

Not a junior you've never met.

Meet the founders

We've built pipeline inside seed-stage startups before there was a playbook to copy, as first business hires and Chiefs of Staff. That's the work we do for you, directly, no junior in sight, no handoff after kickoff.

We stay close because we're invested in how it goes, and we love watching the pipeline move and the revenue roll in.

What we actually do

We run your entire outbound motion so you stay focused on closing.

Most founders run outbound in the gaps between everything else. We run all of it with you, as a system, not a side project.

1

ICP and signal strategy

We define who to target and track the buying signals that show when they're ready to hear from you.

2

Lead sourcing and enrichment

We build precise lists using the best enrichment and verification tools, so you reach real people at the right accounts.

3

Infrastructure and deliverability

A sending setup that scales with you, with domains, inboxes, and warmup that keep your main domain safe.

4

Email and LinkedIn campaigns

Targeted campaigns across both channels, built per segment and adjusted live as responses come in.

5

Copy and angle testing

We test messages, angles, and personas to learn what converts, and who your real buyers actually are.

6

Reply management and booked meetings

We handle replies and objections, push qualified conversations to calls, and pipe it all into your CRM.

Need a specific missing piece?

Already running outbound? We also slot in wherever yours is stuck.

TAM Enrichment
CRM Hygiene
Signal Mapping
Reply Automation
Instagram Lead Gen
Ask about a missing piece
The Outcomes

What you walk away with:

Pipeline you can turn into revenue

You see it all live: lists, copy, every system

A clear read on what to scale next

A motion that's yours to keep

Start your fit check
Inside the motion

The plays we run to turn signals into conversations.

Different markets respond to different things. We run the plays that fit yours.

Signal-Based Outbound

Outcome: Reach people the moment something changed, new role, new tool, new money.

Signal-Based Outbound

  • Track hiring, funding, launches, tech-stack, and role-change signals
  • Build lists around buying intent, not just job titles
  • Time outreach to the moment, not a calendar

Inbound-Led Outbound

Outcome: Follow up with the warm interest you're already getting.

Inbound-Led Outbound

  • Re-engage site visitors, ad engagers, and content engagers
  • Revive dormant CRM leads that went quiet
  • Catch intent before it goes cold

Competitor / Category Plays

Outcome: Reach people already in the market for what you do.

Competitor / Category Plays

  • Target accounts using competitor or adjacent tools
  • Lead with a clear switching angle
  • Surface where you genuinely win

Best-Customer Expansion

Outcome: Find more of whoever's already converting.

Best-Customer Expansion

  • Spot the traits your best accounts share
  • Build lists of their closest twins
  • Double down once we see who converts

Founder-Led / Warm Network

Outcome: Turn your own credibility into pipeline.

Founder-Led / Warm Network

  • Activate the founder's network and LinkedIn presence
  • Reach out with warmth, not cold volume
  • Use who you already know as the wedge

Your Custom Play

The real play: we follow your market, not a playbook.

Your Custom Play

  • Build the angle your specific niche actually responds to
  • Bring in any channel or signal that fits, beyond the usual
  • If your situation doesn't match a template, good, that's where we do our best work
See how we'd run yours
No mystery. Here's the plan.

From kickoff to a clear verdict in 60 days.

Here's the real sequence: what we build, when campaigns go live, and what you learn at every step. By week eight you'll know what's converting, what isn't, and whether this motion is worth scaling.

Week 1

Map your market

  • Founder strategy session
  • ICP and buyer-journey work
  • Offer and angle diagnosis
  • First signal hypotheses

You start seeing how your market is shaping up

Weeks 2 to 4

Build and launch

  • Lead sourcing and enrichment
  • Infrastructure, deliverability, and domain warming
  • Campaign workspace, copy, and message variants
  • First email and LinkedIn campaigns go live

Early reads on which segments and signals look strongest

Month 2

Run, learn, sharpen

  • Replies and objections handled, qualified conversations pushed to calls
  • Meeting-quality and reply analysis
  • Signal and message performance reviewed
  • Targeting sharpened, next experiments launched

Learnings feed back in continuously, not at month-end

End of Month 2

Your GTM verdict

  • Which ICPs responded
  • Which signals worked
  • Which messages converted
  • What to scale, and what to stop

A clear, data-backed read on what's working and what isn't

Month 3 and beyond

Scale what works

  • New signals and fresh ICPs to test
  • Sharper targeting on the segments that convert
  • New channels and tools added as you grow
  • A motion that keeps compounding, month over month

Every month sharpens the picture and widens the pipeline

Book a Fit Check
Who we work best with

If you're early, founder-led, and need pipeline, this is for you.

Whether you're still hunting for your ICP or already scaling a motion that works, we'll build your pipeline and give you a real read on your market.

  • You're a seed to early Series A B2B startup
  • You're running founder-led or early-stage sales
  • You have a live product with a few early customers
  • You have a reachable ICP we can target precisely
  • You sell into the US, Europe, Middle East, India, or Southeast Asia

If outbound isn't the right motion for you yet, we'll tell you on the fit check. We'd rather say so than take you on and underdeliver.

Check if you're a fit
Don't take our word for it

The people who've seen us work.

From founders and operators we've worked alongside.

TALENT PIPELINE

"Rahul quickly understood the AI talent profile we needed, found the right signals, and turned outreach into a strong, repeatable candidate pipeline."

Valeryia Veselova

Valeryia Veselova

Chief of Staff @ Cef.ai

HANDS-ON OPERATOR

"Kshitij built our growth engine and ran it. Strategy down to execution, all of it. Hand him a half-formed problem, he comes back with structure and results."

Etienne Gatti

Etienne Gatti

CEO @ Inrō

MARKET EXPANSION

"Rahul helped us take our accounting practice international, from market selection and ICP planning to executing a multi-channel campaign that brought in our first outsourced accounting clients."

Abhay Bhagat

Abhay Bhagat

Partner @ BSA & Company

Book a Fit Check
Questions we get a lot

Stuff founders want to know first.

How do I get started?
Just book a fit check call. We'll dig into your current situation and come back with a plan and pricing built around it. If it clicks, we can start right away. There's nothing you need to prep or bring, just show up with your challenges and we'll help you think them through either way. We love brainstorming with founders.
How much does it cost?
It's a monthly engagement, and we scope the price to your situation rather than throw out a number that doesn't fit. It depends on the size of the motion, the channels, and how much we're building versus running. Engagements usually start around €4k a month. After the fit check you'll get the exact price along with the full plan of action, free, so you know exactly what you're getting into before you commit to anything. No surprises later (except for real good results 😉).
When do the first meetings show up?
Week one is strategy and setup, campaigns usually go live in week two or three. First replies land within days of that, and first booked meetings typically inside the first month. By week eight you have enough data to make the scale-or-stop call with us.
We're still figuring out our ICP. Is it too early?
If you've got even a rough idea of what's working, it's honestly the perfect time to work with us. We'll sharpen it while we set up and run outbound, that's a big part of the job. And on the fit check, we'll call it straight: ready to go, or still too early. If you're not there yet, we won't take your money, we'll tell you exactly what to fix and how to land those first sales, so you're ready when the time comes.
How are you different from other GTM agencies?
Most agencies hand you to a junior team, spray one templated message at a giant list, and email you a metrics report once a month. With us, it's just the two of us on your account, building per segment and sending on real signals. You see everything live, lists, copy, every system, not a black box. And you don't just get meetings, you get a clear read on which customers and messages actually convert, so you know where to scale next. They optimize for activity. We optimize for pipeline and what you learn from it.
What tools or stack do you use?
You name it, we've probably run it. Clay, Smartlead, Apollo, Lemlist, Instantly, HubSpot, Sales Navigator, the whole proven outbound stack, plus enrichment and deliverability tools layered in. We pick the best ones for your situation and set them up around what you actually need. Run it on the tools you've already got, or let us build the whole thing from scratch. Either way, it's yours to keep.
Can you promise a certain number of meetings?
No, and honestly, anyone who does is a red flag. A fixed number usually means they'll hit it by lowering the bar on quality. What we promise is real good outbound: strong qualified pipeline and a clear read on what's working. Most founders tell us the results are well ahead of what they got from other agencies, that's the benchmark we hold ourselves to.
Can you help with more than outbound?
Outbound's the core, but if you need them, we can help with a few extras or standalone stuff: enriching your TAM, identifying the right buying signals, cleaning up a messy CRM, automating replies, even running Instagram lead gen automation to catch and re-engage leads. We'll only take on what actually helps you, and we'll tell you straight if something isn't a fit.
How does the engagement work, and what happens after the first two months?
You start with a two-month commitment, that's enough time to build the motion, launch, and prove what's working. After that, you're month to month. If it's converting, we keep going and pour fuel on whatever's working, more signals, sharper targeting, new ICPs to test. If it's not, we'll be honest and you can walk, no lock-in. The goal was never to trap you in a contract, it's to make you want to stay.

Want to know if outbound can work for your situation?

Book a fit check. We'll look at your ICP, offer, market, and current sales motion, and tell you honestly whether outbound is worth building now.

Book a Fit Check

No hard sell. No fake numbers. Real good work speaks for itself.