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Signal Mapping

Signal mapping: the few signals that predict a buyer

Signal mapping is the work of figuring out which buying signals actually predict a buyer for your business, grouping them, and scoring them so you know which to act on today, which to nurture, and which to ignore.

The tools give you hundreds of signals. We map yours into a clear set and combine them into one priority score per account.

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Buy it on its own, or as the targeting brain inside your motion.

Signal priority
Live scoring
Funding round
Act now
92
New VP of Sales
Act now
88
Hiring spike
Monitor
71
Liked a post
Ignore
12
Combined into one account scoreTop 3% surfaced

The problem

A firehose of signals nobody acts on

Intent tools will sell you 700 signals. None tell you which few mean someone is about to buy from you, or what to do when one fires. So teams drown in the feed, or treat every signal the same and wonder why a "liked a post" lead converts like cold.

Too many signals

Hundreds of feeds, no read on which few actually predict a buyer for you.

No prioritization

Every signal treated the same, so the hot ones get lost in the noise.

Stale scoring

A static list that never learns from what actually converted.

A signal is worth nothing until it is grouped, scored, and tied to a play.


How we build it

From a firehose to a priority score, in five moves

We group your signals, rank them on a matrix, and combine them into one score per account.

  1. 1

    Group your signals

    Sorted into default (ready out of the box), always-on (monitored continuously), and custom ones built for your market.

  2. 2

    Score and prioritize

    Each signal plotted on how often it fires by how well it converts, sorting it into act-now, monitor, nurture, or ignore.

  3. 3

    Combine into one score

    We weight the signals firing on each account into a single priority score, so the hottest rise to the top.

  4. 4

    Name what to ignore

    We tell you which signals are noise for your business, so effort stays on what converts.

  5. 5

    Wire it onto your list

    Detection runs against your real target accounts, so a row arrives with a reason and a score, not just a name.

What's included

  • Signal grouping into three categories
  • A per-signal priority score
  • A combined per-account score
  • A "what to ignore" list
  • Detection wired onto your target list
No black box

The map adapts to your market, and we pick the right signal tools for your stack, not a fixed set. Because we run the outbound too, what actually converted feeds back into the scoring, so it sharpens instead of going stale.


Why it's different

We map and score, not just pipe a feed

Most of the market sells you the raw signal feed and leaves the hard part to you. The hard part is knowing which signals predict a buyer, how to rank them, and what to do when one fires.

The usual
  • Sells you the raw signal feed
  • Leaves the hard part to you
  • Every signal treated the same
  • Goes stale, never learns
Real Good
  • The few signals that predict your buyers
  • Ranked on a priority matrix
  • One score per account
  • Sharpens as you learn what converts

What you get

What you walk away with

The few signals that predict your buyers, grouped and named

A priority score that surfaces the hottest accounts first

A clear list of what to ignore

A signal map that sharpens as you learn

Standalone, or the targeting brain inside your full outbound motion. Either way, it is yours to keep.


The signals behind pipeline we've built inside these companies
Palm.aiPalm.ai
AlcméonAlcméon
MindflowMindflow
CEF.AICEF.AI
BooleeBoolee
CoachHubCoachHub
InrōInrō
Buster.AIBuster.AI
Palm.aiPalm.ai
AlcméonAlcméon
MindflowMindflow
CEF.AICEF.AI
BooleeBoolee
CoachHubCoachHub
InrōInrō
Buster.AIBuster.AI

FAQ

Questions founders ask

How is this different from your ICP strategy work?
ICP strategy is who you should target and why. Signal mapping is the layer under it: which signals tell you when, how they rank, and what each one triggers. They fit together, and you can take just this piece.
Do I need your full engine to use it?
No. We can map and score your signals and hand you the prioritized list and the plays. If you want us running it, the scoring keeps learning from what converts.
Which signals do you cover?
Whatever predicts a buyer for you: funding, job changes, hiring, tech-stack shifts, headcount, expansion, website intent, and custom ones for your market. We pick the right signal tools for your stack, not a fixed set. The point is finding and ranking your few, not tracking all of them.

Other services

More ways we plug in

Want the few signals that actually predict your buyers?

Book a fit check. We'll look at your ICP and your market, and map which signals are worth acting on.

Book a Fit Check

No hard sell. No fake numbers. Real good work speaks for itself.