We've built this exact motion inside startups. Now we do it for founders like you.
Real Good GTM is two operators who've spent their careers building pipeline and GTM from zero inside early-stage B2B startups, as first business hires and Chiefs of Staff. The outbound we run for you is the same work we've done from the inside, for years.
We started Real Good GTM because we love outbound that actually works.
"Not the spray-and-pray kind. The kind where you reach the right person, at the right moment, with something genuinely worth their time, and they actually want to talk."
We've spent years inside early-stage startups doing exactly that: finding who really buys, learning what makes them respond, and turning that into pipeline before any playbook existed. Most founders don't get to do this properly. They either run outbound in the gaps between everything else, or hand it to an agency that blasts a generic template and blames the product when it flops.
So we built the thing we'd have wanted: outbound run by operators who've done it, high-intent and never pushy, fully transparent, and sharp enough to tell you what's actually worth scaling. We genuinely love this work, and it shows in how we run it.
The two of us.
Kshitij has been the first business hire and Chief of Staff at startups like Mindflow, Buster.ai, and Inrō, owning growth from before product-market fit. He's spent his career figuring out who a startup should sell to and how to reach them. Outbound, partnerships, and GTM built from scratch, and deep enough in the data and tools to make it all land.
"I love the puzzle of early growth, working out who actually buys and what makes them say yes, when there's no playbook to copy yet. That's the part I find genuinely fun."
Rahul has been the first business hire and Chief of Staff across seed and pre-seed B2B startups like Palm.ai, Boolee, and Cef.ai, building sales engines and GTM from nothing. He's taken companies from their earliest outbound motions through real traction, with a strategy foundation from AWS and Accenture before he jumped into startups.
"I'm happiest bringing structure to the chaos without slowing down. Building a sales motion that actually works, and watching the pipeline start to move, never gets old."
Between us, we cover both sides of the motion: the systems and data that make outbound land, and the GTM judgment that makes it convert.
How we work with you.
The Entry Point
We start with a fit check, not a contract, because outbound only works when there's something real to sell, and we'd rather find that out together first.
The Partnership
From there, you work directly with the two of us, hands-on, the whole way. You get real-time access to everything we build: the lists, the copy, the systems, and a living view of what's working. We use the sharpest tools and tactics out there because we actually care about doing this well.
The Handover
And we set everything up so you could run it yourself one day. No black box, no lock-in. We love seeing the results land for the founders we work with.
The goal was never to make you stuck with us, it's to make you want to stick with us.
Let's see if we're a fit.
Book a fit check. We'll dig into your situation and tell you honestly whether outbound is worth building now.
Book a Fit Check