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The blog

The outbound and GTM blog

One question per post, answered in the first sentence, with the numbers behind it. The guides teach a stage; these settle the thing you typed into a search bar at eleven at night.

Every post written by the two founders who run this.

Updated August 2026

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One question per post, across every stage of outbound
Every post gives you
The answer up top · the numbers · what to do next
Start here
The 90-day seed playbook, then the diagnostic tree
Written by
Kshitij and Rahul, from operator seats, not vendor seats
What you will not find
A listicle padded to rank, or a stat we cannot source
Start with: the seed playbook One question per post

A blog post here owns one question: it answers it in the first sentence, shows the numbers behind the answer, and says what to do next. Every post sits under the stage of outbound it belongs to, one link from the guide that teaches that stage.

How to read these

Come with a question, leave with a number

Every post starts from a question a founder actually asks: how long does outbound take, should I buy a list, what counts as a positive reply, why did the meeting not happen. The first sentence answers it. The rest shows the arithmetic and the sources, dated.

The posts are grouped by the stage of outbound they belong to, the same eight stages as the guides, so when an answer sends you deeper, the pillar is one link away.

What every post gives you

  • → The answer in the first sentence, no wind-up
  • → An at-a-glance table you can lift, with its sources named
  • → The receipts: dated primary sources, never a vendor's benchmark deck
  • → What to do next, and the guide that teaches the whole stage
Start here

Start with one of these three

One for the founder about to start, one for the campaign that is not working, and one for the team that wants to know how well it is working.

If you are starting

Outbound for seed startups, in 90 days

The four phases, the stack at real prices, the volume math, and when outbound is the wrong call.

Kshitij MaheshwariKshitij · 14 min Read the post
If it is not working

Cold email not working? Check in this order

Volume, delivery, the list, the offer, the copy, the replies you filed, the number. One test settles each.

Rahul BageriaRahul · 11 min Read the post
If you are measuring

Positive reply rate: what counts

What counts as a positive reply, the eight hard cases worked, and why six tools publish six versions.

Rahul BageriaRahul · 12 min Read the post
The whole blog

Every post, by the stage it belongs to

The same eight stages as the guides, in the order a campaign runs. Each stage names its pillar guide, then the posts that settle the narrower questions under it.

Reading about spam folders because your replies dried up? A fit check is where we diagnose that, and we say when the fix is not us.

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The whole stage

When you need the whole stage

The guides teach the eight stages end to end. If a post keeps sending you deeper, the guide is where the method lives.

GTM Guides

One guide per stage of outbound

From the worldview to the meeting, each guide opens with a five-row short answer and teaches the method step by step. Three to start with:

Signal-based selling The outbound offer Outbound as market learning
Browse the guides
FAQ

Questions founders ask

What does the Real Good GTM blog cover?
Outbound and go-to-market for seed to Series A B2B startups: whether to run outbound at all, who to target, how to build the list, staying in the inbox, what to write, how to sequence it, how to handle replies, and what to measure. Each post takes one question and sits under the stage of outbound it belongs to.
How is a blog post different from a guide?
A post owns one question and answers it in the first sentence, with the numbers behind the answer. A guide owns a whole stage and teaches the method end to end. The post on follow-up emails tells you what to write in the second email; the guide on outbound sequences tells you how many touches, how far apart, on which channels, and when to stop. Every post links up to its guide.
Where should I start?
If you are about to start outbound, read the 90-day seed playbook. If outbound is running and not working, read the diagnostic tree, which tells you what to check and in what order. If it is working and you want to know how well, read what counts as a positive reply. Everything else hangs off one of those three.
Who writes the posts?
Kshitij Maheshwari and Rahul Bageria, the two co-founders of Real Good GTM. Everything here is written by the two of them: both have run outbound from an operator's chair as the first business hire at seed-stage B2B startups. Every post carries a named byline and an author card, and the numbers come from published primary sources, never from another agency's benchmark deck.
Where do the numbers come from?
From primary sources named in the sentence and dated: a tool's own published documentation or data, a recognized industry report, or an academic or journalistic source. We do not cite other agencies' campaign figures, and where no dataset exists the post says so and describes how we run the motion instead of inventing a rate.
Is there an RSS feed?
Yes. The feed at realgoodgtm.com/feed.xml carries the most recently published or updated pages across the site, blog posts included, with each post's title and summary. There is no newsletter and no gate: every post is free to read in full.

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