Lusha vs Kaspr
Both are Chrome-extension B2B contact-data tools, but they lean opposite ways: Lusha is broad on North American reach, Kaspr is built on EU and GDPR-aligned data. Here is how they compare on sourcing, credit models, phone cost, pricing, and reviews.
By Rahul Bageria, co-founder · Updated June 2026
Same job, opposite continents
Both pull verified contact data from a Chrome extension. They split on which region they are built for and how they meter credits.
Lightweight extension with transparent self-serve pricing and a large NA base. One pooled credit balance, where an email costs 1 credit and a phone number costs 10.
LinkedIn reveal owned by Cognism, with GDPR-aligned European data, unlimited email credits on paid plans, and separate phone and direct-email buckets.
- ✓Your prospects are mostly in North America
- ✓You want transparent self-serve pricing and a large base
- ✓You live in Salesforce or HubSpot and want tight sync
- ✓Your prospects are in Europe and provenance matters
- ✓You want unlimited email credits on every paid plan
- ✓You prospect on LinkedIn and Sales Navigator daily
Short on time? We'll tell you which fits your market.
What each tool actually is
On the surface these look like the same product: a Chrome extension that reveals a verified email or phone number while you browse a profile. The difference is under the hood, in where the data comes from and how each one charges you for it. That is what actually decides which one fits.
Lusha
A lightweight Chrome-extension contact-data tool with transparent self-serve pricing and a large North American base. It runs on a pooled credit model: 1 credit reveals an email, 10 credits reveal a phone number, with credits shared across a per-seat balance. Best for US and global sales teams that live in Salesforce or HubSpot and want verified email and direct-dial at scale.
Visit LushaKaspr
A LinkedIn Chrome-extension reveal tool owned by Cognism, strong on European and GDPR-aligned data. Paid plans give unlimited email credits, with separate monthly buckets for phone and direct-email credits. It works on LinkedIn, Sales Navigator and Recruiter Lite. Best for individual SDRs and small teams prospecting in European markets who need compliant numbers and emails fast.
Visit KasprLusha vs Kaspr, side by side
The facts that decide it, verified from each tool's official site in June 2026. Read the credit model and the data region as one pair: together they tell you more than any single price ever will.
| Dimension | Lusha | Kaspr |
|---|---|---|
| Best for | North American sales and RevOps teams | EU-focused SDRs prospecting on LinkedIn |
| Data strength | Broad North American reach | European, GDPR-aligned (Cognism Group) |
| Credit model | One pooled balance, all reveals metered | Unlimited emails, separate phone buckets |
| Email cost | 1 credit per email | Unlimited on paid plans |
| Phone-number cost | 10 credits each, from the pool | Metered phone-credit bucket, resets monthly |
| Where it reveals | LinkedIn, web, and CRM extension | LinkedIn, Sales Navigator, Recruiter Lite |
| Seat model | Per user, pooled credit balance | Per user, shared credits on paid plans |
| Entry price | Free plan, then $49.90/user/mo | Free plan, then €45/user/mo (annual) |
| Free plan | Yes, 40 credits a month | Yes, 15 email + 5 phone + 5 direct-email |
| Native CRMs | Salesforce, HubSpot, Zoho | HubSpot, Salesforce, Pipedrive |
Lusha is priced in USD, Kaspr in EUR, so the entry numbers are not a like-for-like compare. Numbers verified June 2026, confirm the current plan on Lusha and Kaspr before you buy.
What each one can and cannot do
A capability check, scored the same way for both tools.
| Capability | Lusha | Kaspr |
|---|---|---|
| Email reveal | ✓ | ✓ |
| Phone-number reveal | ✓ 10 credits each | ✓ metered bucket |
| Unlimited emails on paid plans | ✕ 1 credit each | ✓ |
| LinkedIn Chrome extension | ✓ | ✓ |
| Sales Navigator reveal | ✓ | ✓ + Recruiter Lite |
| EU and GDPR-aligned sourcing | ✓ compliant, NA-led | ✓ Cognism Group |
| Bulk CSV enrichment | ✓ | ✓ |
| API access | ✓ | ✓ paid plans |
| Built-in sequencing or sending | ✕ | ✕ |
| Buying-signal or intent engine | Add-on layer | Enterprise only |
| Native CRM sync | ✓ Salesforce, HubSpot, Zoho | ✓ HubSpot, SF, Pipedrive |
Both are contact-data extensions, not sequencers, so neither sends or warms inboxes. Lusha bolts a buying-signals layer onto its data, and Kaspr surfaces intent only on its Enterprise tier, so treat neither as a core intent engine.
What real users say
Public review scores and the themes that come up most, checked June 2026. Both pull from a large enough base that the patterns are stable, even as the exact counts drift, so the live links remain the source of truth.
Lusha
Praised for: accurate, easy contact lookups directly in the browser, tight CRM sync, and strong North American data.
Watch-outs: the ten-credit cost per phone number that drains a pooled balance, reports of variable data accuracy and email bounces, and per-seat cost that climbs for teams.
Kaspr
Praised for: accurate, easy LinkedIn phone and email reveal, great for European prospecting, with unlimited emails on paid plans.
Watch-outs: weaker coverage and phone accuracy outside Europe, plus auto-renewal and cancellation-notice terms that draw billing complaints.
Read the scores in context. Lusha's scores rest on a large, multi-thousand base across G2 and Capterra. Kaspr's G2 base is solid in the hundreds, and its Capterra listing is too thin to show on its own, so the G2 score is the fair read. Weigh the sample size, not just the number.
Where each one actually wins
Six things separate these tools in practice. Here is the honest call on each.
European data and compliance
Edge: KasprThis is the real dividing line for most teams. Kaspr is part of the Cognism Group, known for GDPR-aligned European data and do-not-call screening, with its strongest coverage across France, the UK, Germany and Spain. Lusha is GDPR and CCPA compliant and carries a broad certification surface, but its depth is in North America. If your prospects are in Europe and provenance matters, Kaspr is the safer pick.
North American reach
Edge: LushaFlip the map and the answer flips too. Lusha carries a large North American base and is the deeper tool for US and global prospecting, with verified email and direct-dial across more accounts. Kaspr finds US contacts, but coverage and phone accuracy drop outside Europe. If your ICP is North American, Lusha gives you more usable records per search.
Credit economics
Edge: dependsThe two models are built differently, and that changes who wins per use case. Lusha uses one pooled balance where an email costs 1 credit and a phone number costs 10, so a mobile-first SDR drains a plan fast. Kaspr gives unlimited emails on paid plans and meters only phone and direct-email credits in separate buckets. For high-volume email, Kaspr's unlimited framing is genuinely cheaper; for blended email and phone at volume, Lusha's pooled model can win if you tune phone usage.
Phone-number cost
Edge: splitDirect dials are where these diverge most. Lusha charges ten credits per phone number from the shared pool, so a direct-dial-heavy team burns credits quickly and pushes toward higher tiers. Kaspr meters phone credits in their own monthly bucket that resets rather than rolls over, so unused capacity is waste, but each dial does not eat into your email budget. Model it as cost per usable phone number across the team, not headline price.
Pricing and seat model
Edge: dependsBoth bill per user, but the shape differs. Lusha keeps a pooled credit balance across seats, so a small team can share one allotment, while Scale adds admin caps for larger groups. Kaspr is strictly per user with shared credits on paid plans and credits that expire monthly. Annual billing changes the math on both, since each penalizes monthly heavily, so always compare on the annual rate.
Integrations and workflow
Edge: tieBoth plug into the usual CRMs. Lusha syncs natively with Salesforce, HubSpot and Zoho and leans into a polished extension and tight CRM workflow. Kaspr syncs natively with HubSpot, Salesforce and Pipedrive and reveals on LinkedIn, Sales Navigator and Recruiter Lite. Which feels more native depends on where your reps already spend their day.
Want the right one picked for your market?
We run both inside live campaigns. Tell us where your prospects are and we'll call it.
What each one costs in 2026
Verified from each official pricing page in June 2026. Read the seat model, not just the headline number.
Lusha
USD / per user- Free
40 credits a month, extension and basic prospecting$0 - Starter
More monthly credits, CRM integrations$49.90/mo - Professional
Higher credit allotment, bulk and team features$69.90/mo
Credits are pooled per account: 1 credit per email, 10 credits per phone number. Annual billing is lower. Premium is $399.90/mo and Scale is custom.
Kaspr
EUR / per user- Free
15 email, 5 phone, 5 direct-email credits a month€0 - Starter
Unlimited emails, 100 phone credits a month (€59 monthly)€45/mo - Business
Unlimited emails, 200 phone and 200 direct-email a month (€99 monthly)€79/mo
Paid prices are per user on annual billing. Separate monthly credit buckets that reset each month. Enterprise is custom. Cognism Group, EU and GDPR-aligned.
True cost at scale. Phone-number cost is where these diverge. Lusha charges ten credits per phone number from a pooled balance, so direct-dial-heavy teams burn credits fast. Kaspr gives unlimited emails but meters phone and direct-email credits per month, and unused credits reset rather than roll over. Annual billing changes the math on both, so compare on the annual rate, not the monthly sticker.
What neither tool does well
Both are point-in-time lookup tools, so they share the same blind spots. They hand you a contact; everything that happens before and after that reveal is on you and your other tools. Worth knowing before you expect either to carry your whole motion.
Neither sends, schedules or warms inboxes. You still need a separate sequencer to actually run the outreach.
Neither is a signal or intent engine at its core. They reveal a contact; they do not tell you which accounts are in-market now.
B2B data ages fast, so coverage and accuracy vary by region and data type. Spot-check before you send.
Need a sequencer to run the outreach? See our best cold email tools for 2026. Want the right accounts found and timed for you? That is the signal-based outbound we run.
Our take, after running both
The choice is mostly about where your prospects are and what you reveal most, not a feature count. Here is how we'd call it in three situations.
Cognism-backed, GDPR-aligned European data and unlimited emails make it the cleaner pick for compliant EU prospecting on LinkedIn.
The broader NA base and transparent self-serve pricing give US and global teams more usable records, with tight Salesforce and HubSpot sync.
Neither runs outreach. Put a sender like Smartlead or Instantly underneath, and keep the data tool for the reveal layer.
Not sure which fits? We run signal-based outbound for early-stage teams and will tell you straight.
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Co-founder of Real Good GTM. He has been the first business hire and Chief of Staff across seed and pre-seed B2B startups like Palm.ai and Cef.ai, building sales engines from nothing, with a strategy foundation from AWS and Accenture. This comparison comes from running these tools on live campaigns, not from a spec sheet.
Connect on LinkedInQuestions buyers ask
Is Kaspr better than Lusha?
Which is cheaper, Lusha or Kaspr?
Which has better European data, Lusha or Kaspr?
Does Lusha or Kaspr have a free plan?
How do Lusha and Kaspr credits work?
Which has better reviews, Lusha or Kaspr?
Can Lusha or Kaspr replace a full sales database or a sequencer?
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