Best agencies · Australia

The best lead generation agencies in Australia

B2B lead generation agencies in Australia, from full-service demand gen to cold-email and SDR specialists. The ones worth knowing in 2026, verified.

By Kshitij Maheshwari, co-founder · Updated July 2026

Real Good GTM publishes this list, and we are on it. We do not rank ourselves first, we say where we fit and where we do not, and every agency is verified on its own site. Judge for yourself. Read how we evaluate.

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The short answer Verified July 2026

No single best, only the best for your buyers and your motion. The short version, by use case:

Best onshore SDR team

Nousu Collective

100% Sydney-based SDRs, month to month.

Best AI cold email at scale

Growth Labz

Hyper-personalised email and LinkedIn for SaaS.

Best phone-led appointment setting

Telemarketing Professionals

Outbound telemarketing, three Australian offices.

Best cross-border into ANZ

Callbox

Established global SDR teams with ANZ coverage.

Our slice (that's us)

Real Good GTM

Signal-based, founder-led. Paris-based, serving the US and Europe primarily, not a local ANZ volume shop.

Every agency below is verified on its own site, July 2026. No paid placements, no affiliate links.

Book a Fit Check

At a glance

The Australian lead gen agencies at a glance

Grouped by the job they do best, not ranked. Locations and models are taken from each agency's own site, checked July 2026. Most quote per scope, shown here as "custom."

Agency	What they do	Best-fit	Pricing	Based
The Lead Agency	B2B demand gen, ABM	Australian B2B	Custom	Australia
Lead Express	Multi-channel lead gen	B2B and B2C	Results-led	Melbourne, AU
CLCK Media	AI outbound, HubSpot	Long sales cycles	Custom	Melbourne, AU
Growth Labz	AI cold email, LinkedIn	SaaS scaling outbound	Custom, 3-mo min	Sydney, AU
Nousu Collective	Onshore SDR team	B2B wanting meetings	Month to month	Sydney, AU
Gen Leads	Onshore SDR, appt setting	Australian B2B	Custom retainer	Sydney, AU
Telemarketing Professionals	B2B telemarketing	Phone-led programs	Custom	Sydney, AU
Forrest Contact	Conversation-led calling	ANZ B2B	Custom	Sydney, AU
Strike Force Sales	Appointment setting	B2B, APAC	Pay-on-perf option	Sydney, AU
Real Good GTM	Signal-based outbound	Seed to Series A (US/EU)	Month to month	Paris (remote)
Callbox	Global SDR, ANZ coverage	Multi-region B2B	Custom subscription	LA, US (ANZ)

Details move. Treat this as a July 2026 snapshot and confirm on each agency's own site before you commit.

How we built this list

A practitioner read, not a reposted directory

We verified each agency on its own current site in July 2026: where it is based, what it does, who it serves, and its engagement model. We featured shops that genuinely serve the Australian B2B market, with delivery you can point to, not directory listings wearing the label.

We run signal-based outbound ourselves, so the read on each shop comes from knowing the work. Where an agency had no independent review sample we could trust, we left the rating off rather than invent one.

How we built this list

→ Every agency verified on its own current site, July 2026
→ Location and local presence checked on each agency's own contact or about page
→ Ratings shown only where a credible independent sample exists (roughly 10+ on Clutch, G2 or Trustpilot), linked and dated
→ No affiliate links, no paid placements, no pay-to-list
→ We publish this list and we are on it. We do not rank ourselves first, and we say where we are not the fit
→ Grouped by fit, not ranked. If a fact could not be verified, we left it out

The real test

Local team, or a global shop pointed at ANZ?

Australian lead gen splits between homegrown teams that know the ANZ market and its timezone, and global outbound shops that run into Australia from elsewhere. Each buys you something different.

Local ANZ team

Reps who know the Australian market

A homegrown team works your timezone, knows local buyers, and understands the Spam Act rules. Better market fit, but a smaller talent pool and usually a higher cost base than offshore delivery.

Use it when your buyers are in Australia or New Zealand and local nuance matters.

Global or offshore desk

Cross-border coverage and scale

A global shop or offshore-delivered pod can run outbound into ANZ and beyond at a lower per-seat cost. Reach and scale, but you trade some local nuance and timezone overlap.

Use it when you run multi-region outbound or want efficient coverage across a large TAM.

The read

The axis that matters most in Australia is the Spam Act 2003 and the Do Not Call Register, plus the simple reality of timezones. An agency that emails without consent or dials without checking the register is a liability, and one that runs your ANZ outbound from the wrong timezone will miss your buyers. Ask any agency here two things: who sends and dials, and where, and how do you keep us compliant with the Spam Act?

The agencies

The Australian lead gen agencies, grouped by job

Grouped by what they are best at, not ranked one to eleven. Read the group that matches what you need.

Group A

Full-service demand generation and multi-channel

They run B2B marketing and multi-channel lead gen, not just outbound. The pick when you want demand created across channels, not only meetings dialed.

01

The Lead Agency

Australia B2B demand gen

A specialist B2B marketing agency, Australian B2B only, running demand generation across search, content, email, automation, and ABM.

Best for

Australian B2B companies with considered, complex purchases that want demand created, not just meetings booked.

Model & pricing (Jul 2026)

Retainer and project engagements built around their LEAD framework, quoted per scope. Not published.

Where they're strong

A dedicated B2B-only focus, full-funnel demand gen, and their own LEAD principle for considered purchases.

Consider elsewhere if

You want phone-led outbound or an SDR pod dialing your list. This is a marketing and demand-gen agency, not an outbound desk.

Bottom line

The pick when the job is B2B demand generation across channels, not outbound calling.

Visit The Lead Agency Verified Jul 2026

02

Lead Express

Melbourne, AU Multi-channel

A long-running Melbourne lead-gen company that blends appointment setting, telemarketing, data, and digital, sold on a results-led promise.

Best for

Australian B2B and B2C teams that want multi-channel lead generation tied to qualified-prospect outcomes.

Model & pricing (Jul 2026)

Results-led engagements, framed as paying for qualified prospects, quoted per scope. Not published.

Where they're strong

A broad multi-channel motion across phone, email, data and digital, and dedicated pages for IT and SaaS.

Consider elsewhere if

You want a single senior team or a purely modern email-and-LinkedIn motion. Lead Express spans many channels and both B2B and B2C.

Bottom line

A multi-channel, outcome-framed option when you want several lead sources under one roof.

Visit Lead Express Verified Jul 2026

03

CLCK Media

Melbourne, AU AI outbound · HubSpot

AI-assisted outbound on LinkedIn and email plus HubSpot systems, built for B2B companies with long, considered sales cycles.

Best for

B2B teams with long sales cycles, often on HubSpot, that want outbound plus the systems to nurture it.

Model & pricing (Jul 2026)

Done-for-you managed outbound and HubSpot builds, quoted per scope. Not published.

Where they're strong

AI-assisted LinkedIn and email outbound, HubSpot partner depth, and coverage across Australia, New Zealand and APAC.

Consider elsewhere if

You want a phone-first appointment-setting team or a pure demand-gen marketing shop. CLCK leans outbound plus RevOps systems.

Bottom line

A fit when outbound and the HubSpot system behind it should come from one team.

Visit CLCK Media Verified Jul 2026

Group B

Outbound and cold-email SDR specialists

Modern outbound teams that book meetings through email, LinkedIn, and dedicated SDRs. The pick when qualified meetings, not brand demand, are the job.

04

Growth Labz

Sydney, AU AI cold email

Outbound prospecting for SaaS, using AI-driven market intelligence and intent signals to run hyper-personalised cold email and LinkedIn at scale.

Best for

SaaS and B2B companies that want AI-assisted, personalised outbound run for them at volume.

Model & pricing (Jul 2026)

Done-for-you managed service in tiered prospect-volume packages with a three-month minimum, quoted per scope. Not published.

Where they're strong

AI-driven intent and personalisation, offices in Sydney and Amsterdam, and outbound built for scale.

Consider elsewhere if

You want phone-led appointment setting or a local-only, single-market team. Growth Labz is email-and-LinkedIn-led and runs across regions.

Bottom line

A modern, AI-assisted cold-email engine for SaaS teams that want personalised outbound at volume.

Visit Growth Labz Verified Jul 2026

05

Nousu Collective

Sydney, AU Onshore SDR

A 100% Sydney-based outbound sales-development team, onshore only, running cold calling, email, and LinkedIn to book qualified meetings.

Best for

B2B teams selling into ANZ that want onshore SDRs and month-to-month terms, not an offshore pod.

Model & pricing (Jul 2026)

SDR-as-a-service, month to month with no lock-in and live in about two weeks, quoted per scope. Not published.

Where they're strong

A fully onshore Sydney team, no lock-in, and a fast start built for ANZ pipelines.

Consider elsewhere if

You need very high volume or a lower offshore cost base. Onshore delivery costs more per seat than an offshore desk.

Bottom line

The onshore-only pick when ANZ market fit and flexible terms matter more than raw volume.

Visit Nousu Collective Verified Jul 2026

06

Gen Leads

Sydney, AU Onshore SDR

An Australian-owned, 100% Australian-based team booking qualified B2B pipeline through real conversations, prospecting, and appointment setting.

Best for

Australian B2B companies that want an onshore team and a defined playbook, live within a few weeks.

Model & pricing (Jul 2026)

Retainer with a dedicated account manager and weekly reporting, quoted on a discovery call. Not published.

Where they're strong

A 100% Australian-based team, no offshore centres, and a structured prospecting playbook.

Consider elsewhere if

You want published pricing or a global multi-region program. Gen Leads is Australian-focused and quotes per scope.

Bottom line

A clean onshore SDR-and-appointment-setting option for Australian B2B pipelines.

Visit Gen Leads Verified Jul 2026

Not sure whether a local ANZ team or a cross-border shop fits? Book a fit check. We will tell you straight which of these is the right call, even when it is not us.

Book a Fit Check

Group C

Telemarketing and phone-led appointment setting

Phone-first teams built to hold real B2B conversations and book meetings. The pick when your buyers still answer the phone and calling is the motion.

07

Telemarketing Professionals

Sydney, AU Telemarketing

An Australian outbound telemarketing and appointment-setting firm since 2010, with offices in Sydney, Melbourne, and Brisbane.

Best for

B2B teams that want phone-led lead generation, appointment setting, and SDR outsourcing across Australia.

Model & pricing (Jul 2026)

Managed outbound campaigns with daily and weekly reporting and online lead access, quoted per scope. Not published.

Where they're strong

A phone-first specialism since 2010, three Australian offices, and transparent campaign reporting.

Consider elsewhere if

Your buyers respond better to email and LinkedIn than the phone. This is a telemarketing-led shop.

Bottom line

An established phone-led pick when calling is central to your Australian motion.

Visit the site Verified Jul 2026

08

Forrest Contact

Sydney, AU Phone-led

An Australian-based B2B lead-gen and outreach team since 2006, running conversation-led cold calling and engagement across Australia and New Zealand.

Best for

B2B teams that value qualified conversations over raw volume across the ANZ market.

Model & pricing (Jul 2026)

Managed outreach and calling programs, quoted per scope. Not published.

Where they're strong

A conversation-led approach, an Australian base since 2006, and ANZ coverage.

Consider elsewhere if

You want a modern email-and-LinkedIn-first motion or published pricing. Forrest Contact is phone-and-conversation-led.

Bottom line

A long-running, conversation-first calling team for ANZ B2B outreach.

Visit Forrest Contact Verified Jul 2026

09

Strike Force Sales

Sydney, AU Appointment setting

A North Sydney B2B lead-gen and appointment-setting firm since 2006, built on intelligent, non-scripted sales conversations.

Best for

B2B teams that want appointment setting and sales consultancy, with a pay-on-performance option after a pilot.

Model & pricing (Jul 2026)

Managed campaigns with a pay-on-performance program available after a successful pilot, quoted per scope. Not published.

Where they're strong

Non-scripted conversations, a pay-on-performance option, and a track record since 2006 across AU and beyond.

Consider elsewhere if

You want a purely digital outbound motion or fixed published pricing. Strike Force is a phone-led, pilot-then-scale shop.

Bottom line

A phone-led appointment-setting option with a performance-based path once a pilot proves out.

Visit Strike Force Sales Verified Jul 2026

Group D

Boutique, founder-led and cross-border

Smaller senior teams, or global shops that run into ANZ. The pick when you do not want a local volume desk, either because you want founders on the account or because you sell across borders.

10

Real Good GTM (that's us)

Paris · US/Europe Founder-led · signal-based

The two of us run signal-based outbound for seed to early Series A, from Paris-based, serving the US and Europe primarily. You get booked pipeline plus a clear read on what to scale, and you keep everything we build.

Best for

Seed to early Series A founders selling into the US or Europe who want the two founders on the account and a real read on their market, not a local volume shop.

Model

A two-month start, then month to month, no lock-in. Signals over lists, built per segment across email and LinkedIn.

Where we're strong

Founder-led delivery, signal-based rather than list-based outbound, and a live learning document on what converts and where to scale.

Not for you if

You need a local Australian team in your own timezone dialing the ANZ market, enterprise-scale SDR volume, guaranteed lead counts, or cold calling. That is not us.

Straight talk

We are the right call for a specific slice, not everyone on this list. If outbound is not right for you yet, we will say so on the call.

Book a Fit Check

11

Callbox

4.6 Clutch 119 Cross-border

One of the oldest names in outbound, running since 2004, with a dedicated ANZ operation covering Australia and New Zealand from a multi-region delivery model.

Best for

Teams that want established, multi-region outbound into ANZ and APAC, not a single-city local team.

Model & pricing (Jul 2026)

Subscription-based managed service, quoted per campaign scope. Not published.

Where they're strong

A twenty-year track record, dedicated AU and NZ coverage, and account-based plus event marketing under one roof.

Consider elsewhere if

You want a small, senior local team or published pricing. Callbox is a larger, quote-only, multi-region program.

Bottom line

The pick when cross-border coverage into ANZ is the job, not a boutique local team.

Visit Callbox Verified Jul 2026

How to choose

Who each one is for

Find your situation below and start with the agency next to it. A sensible starting point, not the only right answer.

Selling into ANZ, want a local team

Nousu Collective or Gen Leads, onshore Sydney SDR teams that know the market.

Phone is central to your motion

Telemarketing Professionals, Forrest Contact, or Strike Force Sales.

You want modern cold email at scale

Growth Labz, or CLCK Media if you are on HubSpot with a long sales cycle.

You want marketing and demand gen

The Lead Agency for B2B demand gen, or Lead Express for multi-channel.

Running multi-region or cross-border

Callbox, with dedicated ANZ and wider APAC coverage.

Seed to Series A, selling into US or Europe

Real Good GTM (that's us), founder-led signal-based outbound. Or a local shop if your buyers are in ANZ.

Putting it together

How we'd actually choose

We build this kind of system for a living, so here is the order we would run the decision in, whether or not we are on your list.

1

Start with where your buyers are

If they are in ANZ, a local team in your timezone usually wins. If they are in the US or Europe, pick a team that knows those markets, wherever it sits.

2

Match the channel to your motion

Phone-led if your buyers still answer the phone, email and LinkedIn if they respond better there, full demand gen if you need to create interest, not just book it.

3

Check compliance and deliverability

Spam Act 2003 and the Do Not Call Register are not optional. Ask who sends and dials, and how they protect your domain, before you sign.

Want a second opinion? Book a fit check and we will tell you which of these fits your market, even when it is not us.

Book a Fit Check

FAQ

Questions people ask

What does a B2B lead generation agency cost in Australia?

Most Australian agencies quote a monthly retainer per scope rather than publishing a price. Outsourced SDR and appointment-setting programmes typically start in the low thousands of dollars a month, and full-service demand gen runs higher. A few publish figures, most route you to a call, so confirm the current number on the agency's own site and match it to your stage.

Is cold email and cold calling legal in Australia?

Both are possible, within rules. The Spam Act 2003 requires consent, clear identification, and a working unsubscribe for commercial email, and cold calling must respect the Do Not Call Register. B2B outreach has more room than B2C, but the agency's data sourcing and compliance story still matters. Ask any agency how it stays compliant before you sign.

Should I hire an Australian agency or a global one?

If your buyers are in Australia or New Zealand, a local team that works your timezone and knows the market is usually worth it. If you run multi-region outbound, a global shop with ANZ coverage can cover more ground. The deciding question is where the people who actually send and dial sit, and whether they know your market.

What is the difference between lead generation and appointment setting?

Lead generation is the broader job of creating and qualifying interest across channels. Appointment setting is the narrower one of booking a qualified meeting on your calendar, usually by phone and email. Many Australian agencies do both, but the pricing and the metrics differ, so be clear which outcome you are buying.

Do these agencies do cold calling, or just email and LinkedIn?

It varies. Some Australian shops are telemarketing-led, others are cold-email and LinkedIn specialists, and full-service teams blend all three. If phone is central to your motion, pick a team built for it. If your buyers respond better to email and LinkedIn, weight toward those specialists.

How do I choose a B2B lead generation agency in Australia?

Start with the outcome you are buying, meetings or a system you keep, then match the stage, since some shops screen for revenue. Check where delivery sits, confirm the Spam Act and deliverability story, and only then weigh the logo. This page groups the agencies by the job they do best so you can start from your situation.

About the author

Kshitij Maheshwari

Co-founder of Real Good GTM. He has been the first business hire and Chief of Staff at seed-stage B2B startups, building outbound pipeline before any playbook existed. This roundup comes from building and running signal-based outbound for early-stage teams, and from verifying each agency on its own site, not a directory listing.

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