How we evaluate tools and agencies
Real Good GTM verifies every tool and agency from its own live source, ranks them on fit rather than payment, takes no money for placement, and runs no affiliate links. This page explains how something gets onto a list, how we score it, and how we handle the fact that we appear in our own roundups.
By Kshitij Maheshwari, co-founder · Updated July 2026
What we publish, and why
We publish buyer's guides for the outbound and GTM stack: tool listicles, tool comparisons, agency roundups, and the signal and play libraries. The point of each one is to help a founder pick the right tool or agency faster than a generic listicle would, from people who actually run this work.
Everything here is written by the two of us. We have run these tools on live campaigns and worked alongside or against these agencies, so a guide carries an operator's opinion, not a rewrite of the vendor's homepage. Where we have not used something ourselves, we say so plainly instead of pretending.
How a tool or agency gets on a list
A tool or agency earns a spot by being real, verifiable, and a genuine fit for the job the page covers. Nobody pays to be included, and we run no affiliate links.
Every claim comes from the tool or agency's own live site, not a third-party listicle. If we cannot confirm it, it does not go in.
We confirm the company is real and operating: a live site, a real product or service, and a track record we can actually see.
It has to do the job the page is about. A strong tool for the wrong job still gets left off, and we say who each pick is not for.
Nobody buys a spot, a rank, or a rating. There is no sponsored slot and no paid inclusion on any list.
We run no affiliate or referral links, so the ranking has nothing to gain from your click. We are not paid when you sign up.
If a pick would not survive us running it on a live campaign, it does not belong on the list.
How we rate, and when we don't
When we show a rating, it comes from an independent review platform, in a fixed order per category so the source stays consistent. Too few reviews to be meaningful, and we leave the score off.
- 1 G2
- 2 Capterra
- 3 Trustpilot
- 1 Clutch
- 2 G2
- 3 Trustpilot
Under five reviews on the best available source, we omit the score rather than show a number that noise could swing. And we never show a rating for Real Good GTM. We are early and have no third-party review sample yet, so putting a score on ourselves would not be honest.
We are on our own lists. Here is the rule.
Real Good GTM is a lead-generation agency, so we appear in our own agency roundups and alternatives. We are open about it, and we hold ourselves to one rule.
Real Good GTM publishes this list and is on it. We do not rank ourselves first, we say where we fit and where we do not, and every other agency is verified on its own site. Judge for yourself.
- → We never place ourselves at position one.
- → We name where we fit and where another agency is the better pick.
- → A disclosure line sits at the top of every roundup and alternatives page.
- → Every other agency on the list is verified on its own live site.
How we keep it current
Every guide carries a visible Updated date, and it only moves when we have actually re-checked the page. Pricing and product details change fast, so a date that lies is worse than no date at all.
We re-verify the facts, pricing, and ratings on a quarterly pass. On that pass we re-confirm each fact against the source and correct anything that has drifted. If we have not reviewed a page, its Updated date stays where it was.
Found something wrong? Tell us.
If a fact, price, or rating on any page is out of date or wrong, tell us and we will check it against the source and fix it. That goes for the tools and agencies we cover too: if we got your details wrong, we want to correct them.
hello@realgoodgtm.comQuestions about how we evaluate
Do you take payment to be included or ranked?
Why is Real Good GTM on its own lists?
Where do the ratings come from?
Why don't you show a rating for yourselves?
Want outbound run the same way?
Book a fit check. The two of us will look at your ICP and how you sell today, and tell you straight whether outbound is worth building now.
Book a Fit CheckNo hard sell. No fake numbers. Real good work speaks for itself.