Real Good GTM vs Frontal (formerly ColdIQ)
Frontal, the former ColdIQ Agency, is a Clay Elite Studio partner that builds a signal-driven revenue system inside your own stack in a fixed 90-day engagement, for B2B companies past product-market fit, then hands it over or runs it. Real Good GTM is a two-person, signal-based, founder-led team for seed to early Series A. Different buyers, and we will say which is which.
By Rahul Bageria, co-founder · Updated August 2026
We wrote this, and we are one of the two options. We do not declare ourselves the winner. Frontal wins outright as a full revenue-system build for post-PMF teams, and every Frontal fact here is verified on its own site and in Clay's partner directory.
Different stages, different scope
This is not a like-for-like fight. Frontal (formerly ColdIQ Agency) builds and can run a full revenue system (data, signals, and plays, then outbound, ads, and content) for teams past product-market fit. Real Good GTM is two founders running signal-based outbound for early-stage teams. Pick by stage and by how much you want built.
A Clay Elite Studio partner. In a fixed 90-day build it puts the data foundation, 10 to 15 live buying signals, and 4 to 6 signal-triggered plays inside your own tools, which you then own; after that, optional month-to-month operators run outbound, ads, and content. Built for B2B companies past product-market fit with a real sales team. 275+ companies served, by their count.
Two founders doing the work, triggered by real buying signals instead of a static list. A two-month start then month to month, no lock-in, and you keep the system. Built for seed to early Series A, not post-PMF scale.
- ✓You are seed to early Series A and pre-scale
- ✓You want the two founders doing the work
- ✓You want signal-based outbound, not a list blast
- ✓You want to keep the system, no lock-in
- ✓You are past product-market fit with a real sales team
- ✓You want the whole revenue system built inside your stack, then run or handed over
- ✓You want deep, certified Clay builds
- ✓You want ads and content run off the same account list as outbound
The honest short version: if you are past PMF and want the whole revenue system built inside your stack by an operator team with deep Clay work, then run or handed over, Frontal is the more established choice for a full-system build.
If you are early, want founders in the work, and want outbound timed to real signals with terms you can leave, that is our slice. More on both below.
Short on time? We'll tell you straight if we are the wrong fit.
What each one actually is
Real Good GTM
A two-person GTM agency for seed to early Series A B2B startups. The two founders do the work, with no junior handoff. Outbound is triggered by real buying signals, a new hire, a funding round, a product change, not a static title list. You get booked meetings plus a clear read on who actually buys, and you keep the system that produced them. Paris-based, serving the US and Europe.
See what we doFrontal (formerly ColdIQ Agency)
The former ColdIQ Agency under its new name: in 2026 ColdIQ Agency became Frontal, per Clay's partner directory and its own case-studies page. A Clay Elite Studio partner, it builds a signal-driven revenue system inside your own stack in a fixed 90-day engagement (The Foundation), then hands it over or has its operators run outbound, ads, and content month to month (Run the Execution Layer). It describes its fit as B2B companies past product-market fit with a real sales team, and it does not do cold calling. US-listed, remote team.
Visit FrontalReal Good GTM vs Frontal, side by side
The facts that frame the choice, with Frontal verified on its own site and in Clay's partner directory in August 2026. Read the row, not just the cell, since the two are built for different stages.
| Dimension | Real Good GTM | Frontal |
|---|---|---|
| The job it does | Signal-based outbound, founder-run | A revenue system built in your stack, then run or handed over |
| Best for | Seed to early Series A B2B startups | Post-PMF B2B teams with a real sales motion |
| Who does the work | The two founders, no junior handoff | A team of senior operators |
| Targeting approach | Real buying signals, not job titles | 10 to 15 live buying signals, scored and routed |
| Clay depth | Uses Clay, not a Clay agency | Clay Elite Studio partner (top tier) |
| Track record | Pipeline built inside startups, not case studies yet | 275+ companies served (their figure), named case studies |
| Independent reviews | None yet (we say so) | No public score on its site |
| Engagement terms | Two-month start, then month to month | Fixed 90-day build, then month to month |
| Pricing | Custom, no long lock-in | Custom, scoped on a call |
| You keep the system | Yes, that is the point | Yes, after the 90-day build |
Frontal facts verified August 2026 on frontal.so and in Clay's partner directory. Clay's directory lists Frontal at $5k+ a month with a three-month minimum engagement; that is a directory field, not a published price list. Confirm current terms with each before you sign.
What each one is built for
A capability check, scored the same way for both. A gray mark is not a knock, it is a design choice: these two are built for different stages and scopes.
| Capability | Real Good GTM | Frontal |
|---|---|---|
| Full revenue system, built or run | Limited focused outbound | ✓ its core |
| Founders do the work | ✓ no handoff | No senior operator team |
| Signal-based targeting | ✓ the whole model | ✓ 10 to 15 live signals |
| Deep, certified Clay builds | Limited uses Clay | ✓ Clay Elite Studio |
| Paid ads and content | ✕ outbound only | ✓ ads and content engineering |
| You keep the system after | ✓ by design | ✓ after the 90-day build |
| Month to month, no lock-in | ✓ after 2 months | Limited after a fixed 90-day build |
| Established brand and track record | ✕ early | ✓ 275+ companies, their count |
| Independent review base | ✕ none yet | ✕ none published on its site |
| Fit for pre-PMF and seed | ✓ built for it | Limited post-PMF, in its own words |
| Direct founder access | ✓ always | Limited operator team |
| Cold calling | ✕ email and LinkedIn | ✕ says so on its site |
"Limited" means available but not a core strength. A gray mark is a scope decision, not a flaw. Frontal is built for a full-system build at scale, we are built for early-stage focus.
What the reviews say
Here is the honest picture on third-party proof, checked August 2026. Neither of us leans on a big public review score, and we will not invent one.
Real Good GTM
The honest version: we are early and do not have a credible independent sample on Clutch, G2, or Trustpilot yet, so we show no score rather than a thin or self-serving one.
What we point to instead: the pipeline we have built inside companies like Palm.ai, Mindflow, CEF.AI, and Inro, and the systems we hand founders to keep.
Frontal
The honest version: Frontal's own site shows client testimonials and case-study numbers rather than a third-party review score, and we do not print a score we cannot read on the source's own page. So there is no independent star rating to compare here.
What it points to instead: Clay Elite Studio status, named case studies on its site (AirOps, Aircall, Design Pickle, Teikametrics), and 275+ companies served, its figure. Its reputation rests on the work and the Clay pedigree more than a public review base.
On third-party review scores this is a wash: neither of us has a large public sample, so do not choose on stars here.
Choose on fit and proof of work. Ask each of us for recent, referenceable results, and weigh Frontal's Clay pedigree and named case studies against our founder-led, signal-based focus.
How they actually differ
Six things separate these two in practice. Each has a clear edge somewhere, and it depends entirely on your stage and scope.
Scope and scale
Edge: FrontalIf you want the whole revenue system (a data foundation, live buying signals, and plays, then outbound, ads, and content run off the same scored account list), Frontal is built for exactly that, with a team of senior operators. Real Good GTM is two people running a focused, signal-based outbound motion, so we cap accounts by design. On breadth and build depth, this is Frontal's home turf, and we would not pretend otherwise.
Who actually does the work
Edge: Real Good GTMWith us, the two founders do the work. There is no junior handoff and no account manager between you and the people building the campaigns. At a shop like Frontal, a team of senior operators runs the build, which is what makes the full-system scope possible, but it is a different experience from having the principals on the tools. If founder-level attention matters more than a bigger team, that is our edge.
Clay depth and certification
Edge: FrontalFrontal is a Clay Elite Studio partner, Clay's top tier, listed in Clay's directory as Frontal AI, and Clay builds inside your own accounts are the core of its 90-day Foundation. Real Good GTM uses Clay extensively inside its outbound and can help implement Clay workflows, but we are not a certified Clay agency and do not claim to be. If a deep, certified Clay build is the point of the engagement, Frontal is the specialist.
Proof and track record
Edge: FrontalFrontal counts 275+ companies served, a track record its own case-studies page says carries over from ColdIQ Agency, and it publishes named case studies (AirOps, Aircall, Design Pickle, Teikametrics) on its site. Real Good GTM is early, so our proof today is the pipeline we built inside companies like Palm.ai, Mindflow, CEF.AI, and Inro, not detailed public case studies yet. Neither of us leans on a big review score, but on years in market and named proof, Frontal is clearly ahead.
Commitment and what you keep
Edge: Real Good GTMBoth of us leave you a system you own. Frontal hands over the whole engine, documented inside your own tools, at the end of its 90-day build, and that handover is a real strength, not a footnote. We build in your stack from day one, so there is nothing to hand over. The difference is the first commitment: a fixed 90-day system build versus our two-month start, then month to month with no lock-in. Our edge here is the lighter start, not ownership.
The learning layer
Edge: Real Good GTMBeyond meetings, we treat learnings as a first-class deliverable: a live, operator-grade document per ICP on who is responding, what is working, and where to scale or pivot next. Frontal hands you a documented engine and dashboards inside your tools, which is valuable but different. If you are early and the read on your market matters as much as the meetings, that is where we are different.
Not sure we're the right fit?
Tell us your stage and goals. If Frontal fits you better, we'll say so on the call.
What each one costs in 2026
Neither of us publishes a full price list, so read the model, not a headline number. Frontal figures are what its own site and its Clay directory listing state, checked August 2026.
Real Good GTM
Custom / no lock-in- Two-month start
A real window to build signals, systems, and first pipelineCustom - Then month to month
Continue only while it works, no long contractCustom - You keep the system
Signals and workflows stay yours if we stopIncluded
Priced per scope on a fit check, not off a rate card. Built for one founder-led team running a focused set of accounts, not for enterprise-scale volume. Ask us on a call and we will be specific.
Frontal
Custom / scoped on a call- The Foundation, 90-day build
A fixed engagement; you own the resultCustom - Run the Execution Layer
Outbound, ads, and content operators, month to month after the buildCustom - Delivery guarantee
Their words: first play live in 30 days, or the first month is freeStated
Frontal publishes no price on its own site; pricing is scoped on a 30-minute call. Clay's partner directory lists it at $5k+ a month with a three-month minimum engagement, reported there rather than published on frontal.so. Confirm current terms with Frontal directly.
A fixed 90-day full-system build you keep, then optional month-to-month operators across outbound, ads, and content. The right shape if you are past PMF and want the whole engine built inside your stack.
Real Good GTM is a focused, founder-led engagement priced per scope, with a short two-month start and no lock-in, so the risk of trying it is lower but the scope is narrower by design.
Match the model to whether you want the whole system built or founder-led focus on one motion.
The honest fit, both ways
We are not the right answer for everyone, and we will say when Frontal is. Here is the straight read on who each one suits.
- ✓You are a seed to early Series A B2B startup
- ✓You want the two founders in the work, not a junior team
- ✓You are still learning who buys and why, and want that read
- ✓You want signal-based outbound and a system you keep
- ✓You want to start small, month to month, with no lock-in
- ✓You are past product-market fit with a real sales team
- ✓You want the whole revenue system built inside your stack, then owned or run
- ✓You want deep, certified Clay builds from a top-tier partner
- ✓You want ads and content run off the same account list as outbound
- ✓You can commit to a fixed 90-day build first
The real question is stage and scope. Frontal is the stronger choice when you are past PMF and want the whole system (data, signals, and plays) built or run inside your own stack, with deep Clay work. Real Good GTM is the closer fit when you are early, want the founders doing signal-based outbound, and want a lighter start with no lock-in. If you sit right on the line, book a fit check and we will tell you honestly which way to go.
Our take, said plainly
We publish this and we are one of the options, so here is the honest call in three common situations.
If you are past product-market fit and want a full revenue system built inside your stack and then run or handed over, Frontal (formerly ColdIQ Agency) is the more established choice. That is what its operator team and Clay Elite Studio pedigree are built for, and we are not.
At seed to early Series A, when you want founders working real signals, a read on who actually buys, and a system you keep, that is our slice. Small on purpose, month to month, no lock-in.
Many teams start founder-led to learn what works, then have a shop like Frontal build the full engine once there is a proven motion to pour into it. Do the learning first, add the system once the signal is clear.
Not sure which side of the line you are on? We run signal-based outbound for early-stage teams and will tell you straight.
Book a Fit Check
Co-founder of Real Good GTM. He has been the first business hire and Chief of Staff at seed-stage B2B startups, building outbound pipeline before any playbook existed. Yes, Real Good GTM is one of the two options here, which is exactly why every Frontal fact is sourced and we do not crown ourselves the winner.
Connect on LinkedInQuestions buyers ask
Should I pick Real Good GTM or Frontal (formerly ColdIQ Agency)?
Is Frontal a good agency, and what happened to ColdIQ?
How much does Frontal cost?
Is Frontal a Clay agency, and is Real Good GTM?
Does Real Good GTM have client reviews like Frontal?
Is Real Good GTM a Frontal (or ColdIQ) alternative?
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Not sure we're your fit?
Book a fit check. We'll look at your stage, your market, and how you sell today, and tell you straight whether founder-led signal outbound fits, or whether a full revenue-system build from a shop like Frontal is the better call.
Book a Fit CheckNo hard sell. No fake numbers. Real good work speaks for itself.