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GTM tools · Comparison

Fathom vs Granola

Both are lightweight AI meeting notetakers, but they capture calls in opposite ways: Fathom sends a bot into the meeting, Granola records your computer's audio locally with no bot at all. Here is how they compare on capture, platforms, integrations, privacy, pricing, and reviews.

By Rahul Bageria, co-founder · Updated June 2026


The 30-second verdict

Same job, opposite way to capture

Both record, transcribe, and summarize your meetings. They split on the one thing the bot-versus-no-bot choice decides.

Fathom sends a bot

The mature, widely proven option with a strong (now-capped) free tier, fast clean summaries, broad platform support, and a near-perfect score across thousands of reviews.

Granola skips the bot

Bot-free local audio capture that feels natural and private, the 2026 breakout, though it is Mac-first (now on Windows and iOS), has no Android or web app, and trains on your data unless you opt out.

Pick Fathom if
  • You want the most proven option with the strongest free tier
  • You need broad platform and integration coverage
  • A visible bot in the call is fine for your meetings
Pick Granola if
  • You want bot-free capture with nothing joining the call
  • You work on a Mac, Windows, or iPhone, not Android
  • Effortless, clean notes matter more than deep analytics
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Short on time? We'll tell you which fits your team.


The basics

What each tool actually is

Fathom

Lightweight AI notetaker

A lightweight AI meeting notetaker with a strong free tier, tightened in 2026. It joins calls as a bot to record, transcribe, and summarize, with very little setup. Praised for speed and simplicity, fast accurate summaries, a clean UI, and low setup friction. Best for founders, solo operators, and small teams who want clean notes with zero fuss.

Visit Fathom

Granola

Bot-free AI notepad

The AI notepad for back-to-back meetings. A bot-free, desktop-first notetaker that captures your computer's audio instead of joining the call as a bot, then writes notes from customizable templates with AI chat over the content. It runs on macOS, Windows, and iPhone. Best for people who want effortless, natural notes without a bot in the room.

Visit Granola

At a glance

Fathom vs Granola, side by side

The facts that decide it, verified from each tool's official site in June 2026.

Dimension Fathom Granola
Best for Teams who want the proven option with the best free tier People who want bot-free, natural notes on a Mac or PC
Capture method Bot joins the call Bot-free, local computer audio
Free plan Unlimited recordings, transcripts, and storage; advanced AI capped Basic, notes with limited history
Platforms Desktop, mobile, and web macOS, Windows, iPhone (no Android, no web)
Speaker attribution Yes, speaker-labeled transcripts No, continuous text, weaker with 3+ people
Notes and AI chat AI summaries, action items, Ask Fathom Template notes, AI chat over the meeting
Seat model Individual plan plus per-seat team plans (2+ users) Per seat, no flat-rate option
Entry paid price Premium $16/mo annual (individual) Business $14/user/mo
Privacy default Standard data controls and retention settings Trains on your data unless you opt out; org-wide opt-out on Enterprise
Integrations HubSpot, Salesforce, Slack, Zoom, Meet, Teams Notion, Slack, HubSpot, Affinity, Attio, Zapier, MCP

Both are priced in USD. Numbers verified June 2026, confirm the current plan on Fathom and Granola before you buy.


Feature checklist

What each one can and cannot do

A capability check, scored the same way for both tools.

Capability Fathom Granola
Recording and transcription
Bot-free capture Limited bot by default core, local audio
AI summaries and notes capped on Free templates
Ask-AI chat over meetings Ask Fathom
Speaker attribution continuous text
Multi-language
Windows app added 2026
Android app
Web app
CRM integrations HubSpot, SF HubSpot, Attio, Affinity
MCP and API access API MCP and API on Business
Free plan unlimited recordings limited history

"Limited" means available but not a core strength. Fathom can capture without a visible bot on its desktop app, but a meeting bot is its default, while bot-free local capture is Granola's whole design.


Ratings & reviews

What real users say

Public review scores and the themes that come up most, checked June 2026. The live links are the source of truth.

Fathom

Praised for: speed and simplicity, fast accurate summaries, a clean UI, and low setup friction.

Watch-outs: the 2026 free-tier AI cap drew criticism, it is lighter on deep conversation intelligence and analytics, and some users note occasional transcription inaccuracies.

Granola

G2
4.8/5 · 21 reviews

Praised for: bot-free capture that feels natural with no bot in the call, effortless intuitive notes with clean summaries and action items, and the privacy and simplicity of local capture.

Watch-outs: no reliable speaker attribution as transcripts run as continuous text, no Android and no web app, and privacy by default where meeting data trains the AI unless you opt out.

Read the scores in context. Fathom's near-perfect scores rest on thousands of reviews, while Granola is newer with a much smaller G2 base, so treat Granola's score as an early signal rather than a settled verdict. The live links are the source of truth.


The deciding factors

Where each one actually wins

Six things separate these tools in practice. Here is the honest call on each.

Bot-free capture

Edge: Granola

This is the real fork between the two. Granola records your computer's own audio, so nothing joins the call and nothing shows in the participant list, which feels natural on client and sensitive meetings. Fathom can capture without a visible bot on its desktop app, but its default is a bot that joins the call. If a clean, bot-free presence is the point, Granola is built around it from the ground up.

Proof and maturity

Edge: Fathom

Fathom is the widely proven option, with a near-perfect score across thousands of G2 and Capterra reviews and years of use behind it. Granola is the 2026 breakout, fresh off a $125M Series C at about a $1.5B valuation, but its review base is still small. On a track record you can lean on today, Fathom has far more evidence behind it.

Free tier

Edge: Fathom

Both are free to start. Fathom's free plan keeps unlimited recordings, transcripts, and storage, with only advanced AI capped after the 2026 tightening. Granola's free Basic plan gives you notes with limited history. For a durable free archive of your calls, Fathom does more, though the AI cap is a real downgrade from how generous its free tier used to be.

Platform coverage

Edge: Fathom

Fathom runs across desktop, mobile, and the web and joins calls on the major meeting platforms. Granola added Windows and iOS in 2026, so it now covers macOS, Windows, and iPhone, but it still has no Android app and no web app. If your team includes Android users or needs browser access, Fathom reaches more of them.

CRM and sales integrations

Edge: split

Both connect to the tools a GTM team uses. Fathom syncs with HubSpot and Salesforce, the two most common sales CRMs. Granola integrates with Notion, Slack, HubSpot, Affinity, Attio, and Zapier, plus an MCP connector, which fits modern startup stacks well but leans away from Salesforce. The better fit depends on which CRM your team already lives in.

Privacy model

Edge: depends

Granola's local capture is private at the point of recording, with nothing joining the call. By default, though, your meeting data trains its AI unless you opt out, and a genuine org-wide opt-out is locked to the $35 Enterprise tier. So the privacy story is strong on capture and weaker on data handling unless you pay up. Read the current terms before you put sensitive calls through either tool.


Want the right one picked for your team?

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Pricing

What each one costs in 2026

Verified from each official pricing page in June 2026. Read the seat model alongside the headline number.

Fathom

USD / annual rates
  • Premium
    Individual, unlimited advanced summaries, action items, Ask Fathom
    $16/mo
  • Team
    2+ seats, global search, collaboration, SSO
    $15/seat/mo
  • Business
    CRM field sync, Deal View, coaching metrics, scorecards
    $25/seat/mo

Free plan keeps unlimited recordings, transcripts, and storage (advanced AI capped). Monthly rates run higher: Premium $20, Team $19, Business $34. Paid plans carry a 90-day guarantee.

Granola

USD / per seat
  • Basic
    Free, notes with limited history
    $0
  • Business
    Unlimited notes and history, advanced AI, integrations, MCP and API
    $14/user/mo
  • Enterprise
    SSO, enterprise security, usage analytics, org-wide opt-out, admin controls
    $35/user/mo

Free Basic plan to start. Pure per-seat pricing with no flat-rate option. The org-wide opt-out from model training sits only on the $35 Enterprise tier.

True cost at scale. Granola is pure per seat with no flat-rate option, so a 50-person team is $700 a month on Business or $1,750 a month on Enterprise, and a genuine org-wide opt-out from model training is locked to the $35 Enterprise seat. Fathom mixes a flat individual plan with per-seat team plans, so one person stays cheap, while a larger team scales by seat much like Granola. Price by the team size and the privacy controls you actually need.


The honest gap

What neither tool does well

Both are notetakers, so they share the same blind spots. Worth knowing before you expect either to carry your whole motion.

Conversation intelligence

Neither is a deal-analytics or CI platform like the enterprise conversation-intelligence tools. They summarize, they do not score pipeline.

A CRM

Both sync to a CRM, but neither is one. The system of record for your accounts and deals still lives somewhere else.

Coaching and pipeline

Both are notetakers, not coaching or pipeline systems. They capture the calls you get; filling the calendar is a separate job.

A notetaker captures the calls you get. The harder part is filling the calendar with the right ones. Want the right accounts found, timed, and booked for you? That is the signal-based outbound we run. Chasing more pipeline by email? See our best cold email tools for 2026.


How we'd choose

Our take, after running both

The choice is mostly about the bot, not a feature count. Here is how we'd call it in three situations.

1
Want the proven option, pick Fathom

The strongest free tier, broad platform and integration coverage, and a near-perfect score across thousands of reviews make it the safe default.

2
Want bot-free and Mac-first, pick Granola

Local capture with no bot in the call feels natural and private on a Mac, Windows, or iPhone, if you can live without speaker labels and opt out of training.

3
Either way, the notes are only half the job

Both capture calls well, but neither books them. The pipeline that fills your calendar is a separate motion you still need.

Not sure which fits? We run signal-based outbound for early-stage teams and will tell you straight.

Book a Fit Check

Rahul Bageria, co-founder of Real Good GTM
About the author
Rahul Bageria

Co-founder of Real Good GTM. He has been the first business hire and Chief of Staff across seed and pre-seed B2B startups like Palm.ai and Cef.ai, building sales engines from nothing, with a strategy foundation from AWS and Accenture. This comparison comes from running these tools on live campaigns, not from a spec sheet.

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FAQ

Questions buyers ask

Is Fathom or Granola better?
Neither is better outright. The split is how they capture meetings. Fathom sends a bot into the call and is the mature, widely proven option with a strong free tier and broad platform and integration coverage. Granola skips the bot and records your computer's audio locally, which feels more natural and private. If a visible bot is fine, Fathom is the safer pick. If you want bot-free capture and work on a Mac, Windows or iPhone, Granola is worth a look.
What does bot-free capture mean, and why does it matter?
Granola records your computer's own audio rather than sending a bot to join the call, so nothing shows up in the participant list. That feels more natural on client and sensitive calls and keeps capture local to your machine. Fathom can also capture without a visible bot on its desktop app, but Granola is built around the bot-free approach as its core idea. The trade-off is that local capture has no reliable speaker attribution.
Which tool has the better free plan?
Both are free to start. Fathom's free plan keeps unlimited recordings, transcripts and storage, with advanced AI capped after the 2026 tightening. Granola's free Basic plan gives you notes with limited history. For long-term recording and a durable archive, Fathom's free tier does more. For trying bot-free local capture without paying, Granola's free plan is the quick way in.
Does Granola work on Windows and Android?
Granola now runs on macOS, Windows and iPhone after adding Windows and iOS in 2026, but it has no Android app and no web app. Fathom works across desktop and mobile and joins calls on the major meeting platforms. If your team is on Android or needs browser access, Fathom has the wider platform coverage today.
How does Granola handle privacy and model training?
Granola captures audio locally on your device, which many users like for privacy. By default, though, your meeting data trains its AI unless you opt out, and an org-wide opt-out is gated to the $35 Enterprise tier. So local capture is private at the point of recording, but the data handling depends on your plan and your opt-out choice. Read the current terms before putting sensitive calls through it.
Which is cheaper, Fathom or Granola?
Both have a free plan. On paid tiers Granola Business is $14 a user a month and Fathom Premium is $16 a month on annual billing (both verified June 2026). Granola is pure per seat with no flat-rate option, so a 50-person team is $700 a month on Business or $1,750 a month on Enterprise. Fathom offers a flat individual plan plus per-seat team plans, which can work out cheaper for solo users. The cheaper option depends on team size and the features you need.
Can Fathom or Granola replace a sales or pipeline tool?
No. Both are notetakers, not conversation-intelligence or deal-analytics platforms, and neither is a CRM. They capture and summarize the meetings you already have, but they do not find accounts, book calls, or run a pipeline. For that you still need a separate outbound and CRM motion alongside whichever notetaker you pick.

Keep exploring

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