Belkins vs Martal
Belkins is a large omnichannel appointment-setting agency built for volume. Martal Group fields senior onshore North American reps. Both are well-rated, but they book meetings in very different ways.
By Kshitij Maheshwari, co-founder · Updated July 2026
Real Good GTM publishes this comparison. We are a small founder-led agency, not Belkins or Martal, and we include ourselves only as a third option lower down, never ranked first. Both agencies here are compared on facts verified on their own sites and Clutch. Judge for yourself.
Volume at scale, or senior sellers
Both are strong, well-rated shops that book meetings for you, so this is a close call about how. Belkins runs a large omnichannel SDR pod tuned for appointment volume. Martal puts senior North American sellers on your outbound. Pick by whether you want proven volume across channels, or seasoned reps holding real sales conversations.
A large omnichannel agency since 2017, with a dedicated SDR pod per client, full email, LinkedIn, and calling, packages tied to appointment count, a 4.9 Clutch score across 230-plus reviews, and 1,000+ clients across 50+ industries.
An outsourced sales team of experienced North American reps, running since 2009, now paired with an AI outbound platform. Tiered retainer with a multi-month pilot, quote-only. Clutch score of 4.8 on 109 reviews.
- ✓You want proven, high-volume appointment setting
- ✓You want full omnichannel, including calling at volume
- ✓You want the deepest public review record
- ✓You need coverage across many industries
- ✓You want senior North American sellers, not a junior pod
- ✓You value rep quality over raw meeting count
- ✓You are funded and can commit to a multi-month pilot
- ✓You want a Canada-based team selling into North America
The honest short version. If you want the deepest track record and a machine built to book meetings at volume across every channel including calling, Belkins is the safer volume bet. If you want experienced onshore sellers who can carry a real sales conversation, and can commit to a pilot, Martal is the stronger senior-rep pick. Both are well-rated, so it is genuinely about volume versus seniority. More on both below.
Weighing a large agency against a founder-led team? We'll tell you straight if we are the wrong fit.
What each one actually is
Belkins
A large B2B lead generation and appointment-setting agency, operating since 2017, that calls itself the "#1 B2B lead generation agency." It runs done-for-you omnichannel outreach (email, LinkedIn, and calling) with a dedicated SDR pod per client, and reports 1,000+ clients across 50+ industries and $2B+ in client revenue generated. Packages are tied to appointment volume. US-based.
Visit BelkinsMartal Group
An outsourced sales team of experienced North American reps, running since 2009, now paired with an AI-powered outbound platform. It sells a tiered retainer with a multi-month pilot, then monthly, priced on request. Best for funded startups to enterprise that want senior onshore sellers, not junior SDRs, on their outbound. Oakville, Canada.
Visit MartalBelkins vs Martal, side by side
The facts that frame the choice, with both agencies verified from their own sites and Clutch in July 2026. Read the row, not just the cell.
| Dimension | Belkins | Martal Group |
|---|---|---|
| The job it does | High-volume appointment setting | Outsourced senior sales team plus AI platform |
| Best for | Teams wanting proven meeting volume at scale | Funded startups to enterprise wanting senior reps |
| Team model | Dedicated SDR pod plus account team | Senior onshore North American sellers |
| Channels | Omnichannel: email, LinkedIn, and calling | Rep-led outbound plus AI platform |
| Headquarters | US-based (no city stated) | Oakville, Canada |
| Pricing | Not public, quote-only, $1,000+ min (Clutch) | Not public, tiered retainer, quote on request |
| Terms | Monthly retainer packages by appointment volume | Three to four month minimum pilot, then monthly |
| Clutch rating | 4.9 out of 5 (230+ reviews) | 4.8 out of 5 (109 reviews) |
| Scale and history | Since 2017, 1,000+ clients, 50 to 249 staff (Clutch) | Running since 2009, long track record |
| Watch-outs | Opaque pricing, mid-market floor, founder-light day-to-day | Multi-month pilot, quote-only, steep at seed |
Facts verified July 2026 on belkins.io, martal.ca, and their Clutch profiles. Confirm current terms with each before you sign.
What each one is built for
A capability check, scored the same way for both. A grey mark is not a knock, it is a scope choice: these two book meetings with different priorities.
| Capability | Belkins | Martal |
|---|---|---|
| High-volume appointment setting | ✓ its core | Limited quality over volume |
| Senior onshore reps | Limited SDR pod | ✓ the whole pitch |
| Full omnichannel with calling | ✓ intent calling | ✓ rep-led calls |
| Coverage across many industries | ✓ 50+ industries | ✓ broad B2B |
| Start with no minimum pilot | Ask retainer packages | ✕ 3 to 4mo pilot |
| Deepest public review record | ✓ 4.9, 230+ | ✓ 4.8, 109 |
| Long operating history | ✓ since 2017 | ✓ since 2009 |
| Own data and AI tooling | ✓ intent data | ✓ AI platform |
| Founder-level attention | Limited large team | Limited rep-run |
"Limited" means available but not a core strength, and "Ask" means confirm it directly. Both are established outsourced shops built for funded teams, not founder-scale operations.
What the reviews say
Both are strongly rated on Clutch, checked July 2026. Belkins has the larger sample, Martal is close behind. Here is both sides, straight.
Belkins
Praised for: booking meetings with real decision-makers, professional and communicative account teams, and often exceeding the appointment count in the package. A top-5 provider on Clutch's global 1,000 list.
Worth knowing: a review theme notes booked-meeting counts sometimes falling short of what was promised, and the day-to-day is run by an account team rather than founders. Pricing is quote-only.
Martal Group
Praised for: a long track record since 2009, all-onshore senior reps, and strong recent Clutch recognition on a large sample. A high score close behind Belkins.
Worth knowing: it asks for a multi-month pilot and quotes per scope, so it is built for funded mid-market and enterprise and is steep at seed.
Read this honestly. On third-party proof, both are strong and close: Belkins at 4.9 across 230-plus reviews, Martal at 4.8 across 109. Belkins has the larger sample and a top-5 Clutch ranking, while Martal's score reflects a senior onshore rep model with high satisfaction. This is not where the decision usually turns, since both rate well. The live Clutch links are the source of truth as totals move.
How they actually differ
Five things separate these two in practice. Each has a clear edge somewhere, and it depends on what you value most.
Volume versus rep seniority
Different approachThis is the core split. Belkins staffs a dedicated SDR pod tuned to book a high number of appointments across email, LinkedIn, and calling. Martal puts senior North American sellers on your outbound, optimizing for the quality of the conversation over raw meeting count. If you want maximum booked meetings, Belkins is built for that; if you want seasoned reps who can carry a nuanced sales call, Martal is.
Scale and channel coverage
Edge: BelkinsBelkins is the larger operation, running full omnichannel outreach with intent calling across 50+ industries and 1,000+ clients since 2017. If you want the widest channel coverage and a machine proven at high volume, that is Belkins' home turf. Martal is a focused senior-rep team, so it is not built to spin up the same breadth of channels and volume. On scale, Belkins has the edge.
Onshore team and geography
Edge: MartalMartal's defining feature is all-onshore senior North American reps, run from Oakville, Canada, selling into North America since 2009. Belkins is US-based and does not lead with rep seniority in the same way, since its model is a pod built for volume. If having experienced onshore sellers on the phone with your buyers is the priority, Martal is designed around exactly that.
Commitment to start
Confirm termsNeither publishes prices, and both are retainer models. Martal is explicit about a multi-month pilot before it goes monthly. Belkins sells monthly retainer packages tied to appointment volume, so confirm the term length and what happens if you leave. If a shorter start matters, ask both directly, since Martal's pilot is a defined upfront commitment and Belkins' package terms vary by tier.
Proof and reputation
Both strongBoth carry excellent Clutch records: Belkins at 4.9 across 230-plus reviews with a top-5 global ranking, Martal at 4.8 across 109. Belkins has the larger sample and broader recognition; Martal has a slightly lower but still high score built on a senior-rep model. Because both are so well-reviewed, proof rarely settles this one, so decide on volume versus seniority and read recent reviews on either.
Weighing a large outsourced team?
If you are seed-stage and not sure volume or a rep team is the right first move, tell us your stage. We'll give you a straight read.
What each one costs in 2026
Neither publishes a full price list, so read the model, not a headline number. Both quote after a call. Figures below are what each shows on its own site and Clutch profile, checked July 2026.
Belkins
Quote-only- For Small Business
Lean teams, from 30+ appointments a yearQuote - Growth
Multi-channel, from 100+ appointments a yearQuote - Growth Plus
Wider reach, from 200+ appointments a yearQuote - Enterprise
Fully customized, dedicated supportCustom
Belkins does not publish prices; packages are tied to appointment volume and priced after a call. Its Clutch profile lists a $1,000-plus minimum project size. Confirm current terms with Belkins directly.
Martal Group
Quote-only- Tiered retainer
Scoped to program size and rep countQuote - Minimum pilot
Three to four months before monthlyRequired - Reps
Senior onshore North American sellersIncluded - AI platform
Paired with the rep teamIncluded
Martal does not publish prices; it quotes a tiered retainer on request and asks for a multi-month pilot. Its senior onshore reps sit at a higher price point. Confirm current terms with Martal directly.
How to think about it. Both are quote-only retainers built for funded teams, so compare the shape, not a sticker price. Belkins is priced around appointment volume, which suits a buyer optimizing for a target meeting count across channels. Martal is priced around senior onshore reps on a multi-month pilot, which suits a buyer paying for rep quality and a real sales motion. Match the model to whether you want volume or seniority.
The honest fit, both ways
Neither is the right answer for everyone. Here is the straight read on who each one suits best.
- ✓You want proven, high-volume appointment setting at scale
- ✓You want full omnichannel with intent calling
- ✓You need coverage across many industries
- ✓You want the deepest public review record
- ✓You are optimizing for a target meeting count
- ✓You want senior North American sellers, not a junior pod
- ✓You value conversation quality over raw meeting count
- ✓You are funded and can commit to a multi-month pilot
- ✓You want a Canada-based team selling into North America
- ✓You want reps paired with an AI outbound platform
The real question is volume versus seniority. Belkins is the stronger choice when you want a proven machine to book meetings at high volume across every channel, including calling. Martal is the better fit when you want experienced onshore sellers carrying real sales conversations, and can commit to a pilot. Both are established outsourced shops built for funded teams, so if you are the earliest stage and want the principals doing the work, read the next section.
If you are the earliest stage, a founder-led team
We publish this comparison, so here is our place in it, said plainly. Belkins and Martal are both established outsourced shops built for funded teams. If you are seed to early Series A and want the principals in the work, we are a different shape of option, and we will only claim the slice that is honestly ours.
Real Good GTM
The publisher, not ranked firstA two-person, founder-led GTM agency running signal-based outbound for seed to early Series A B2B startups. The two founders do the work directly, with no junior handoff. Outbound is triggered by real buying signals, on email and LinkedIn, and you get booked meetings plus a live learning document on who actually buys and why, and you keep the system. Two-month start, then month to month, no lock-in. Paris-based, serving the US and Europe primarily.
Seed to early Series A, founder-led, signal-based outbound, a real read on your market, and a system you keep. Small on purpose, so you get the principals, not a pod.
You need cold calling, senior onshore reps at scale, enterprise-scale meeting volume, guaranteed lead counts, or coverage across many industries. That is Belkins or Martal, not us.
We show no third-party rating for ourselves. We are early and have no credible Clutch, G2, or Trustpilot sample yet, so we point to the pipeline we have built inside companies like Palm.ai, Mindflow, CEF.AI, and Inro instead of inventing a score.
Our take, said plainly
We publish this and we are the third option, not the subject, so here is the honest call in three common situations.
If you want a proven engine to book a high number of appointments across email, LinkedIn, and calling, with the deepest track record, Belkins is the stronger volume choice.
If you want experienced North American reps carrying real sales conversations, and can commit to a multi-month pilot, Martal is the stronger senior-rep pick.
At seed to early Series A, when you want founders working real signals and a system you keep rather than a large outsourced team, that is our slice. For volume or senior reps, go with Belkins or Martal.
Not sure which side of the line you are on? We run signal-based outbound for early-stage teams and will tell you straight.
Book a Fit Check
Co-founder of Real Good GTM. He has been the first business hire and Chief of Staff at seed-stage B2B startups, building outbound pipeline before any playbook existed. Real Good GTM publishes this comparison and appears only as a disclosed third option, which is exactly why every Belkins and Martal fact is sourced and we do not crown ourselves the winner.
Connect on LinkedInQuestions buyers ask
Should I pick Belkins or Martal?
What is the difference between Belkins and Martal?
Does Belkins or Martal do cold calling?
What are the Clutch ratings for Belkins and Martal?
Is Martal or Belkins better for a senior sales conversation?
Are there alternatives to Belkins and Martal for a seed-stage startup?
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Deciding between two big shops?
Book a fit check. We'll look at your stage, your market, and how you sell today, and tell you straight whether founder-led signal outbound fits, or whether a volume shop like Belkins or a senior-rep team like Martal is the better call.
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