# Real Good GTM > Outbound that builds pipeline and shows you where to scale. We run outbound for early-stage B2B startups (seed to Series A), triggered by real buying signals, not job titles. You get qualified meetings, plus a clear read on who actually buys and why. Most founders run outbound in the gaps between everything else. We run all of it with you, as a system, not a side project. ## What we do - ICP and signal strategy: define who to target and track the buying signals that show when they're ready to hear from you. - Lead sourcing and enrichment: precise lists built with the best enrichment and verification tools. - Infrastructure and deliverability: a sending setup with domains, inboxes, and warmup that keeps your main domain safe. - Email and LinkedIn campaigns: built per segment, sent on real signals, adjusted live as responses come in. - Copy and angle testing: test messages, angles, and personas to learn what converts and who your real buyers actually are. - Reply management and booked meetings: replies and objections handled, qualified conversations pushed to calls, everything piped into your CRM. ## The plays we run - Signal-Based Outbound: reach people the moment something changed, new role, new tool, new money. - Inbound-Led Outbound: follow up with the warm interest you're already getting. - Competitor / Category Plays: reach people already in the market for what you do. - Best-Customer Expansion: find more of whoever's already converting. - Founder-Led / Warm Network: turn your own credibility into pipeline. - Your Custom Play: we follow your market, not a playbook. ## Who it's for Seed to Series A B2B startups with a live product and early customers, running founder-led or early-stage sales, with a reachable ICP, selling into the US, Europe, Middle East, India, or Southeast Asia. ## Engagement Starts with a free fit check call. Two-month initial commitment to build and launch the motion, then month to month, no lock-in. Pricing is custom and scoped on the fit check; the exact price and a full plan of action come free after the fit check. ## Contact - Website: https://www.realgoodgtm.com - Email: hello@realgoodgtm.com - LinkedIn: https://www.linkedin.com/company/real-good-gtm - Book a fit check: https://cal.com/real-good-gtm-uhj15v/fit-check ## How we work 1. The Entry Point: we start with a fit check, not a contract, because outbound only works when there's something real to sell, and we'd rather find that out together first. 2. The Partnership: you work directly with the two founders, hands-on, the whole way, with real-time access to everything we build: the lists, the copy, the systems. 3. The Handover: everything is set up so you could run it yourself one day. No black box, no lock-in. ## The first 60 days Week 1: map your market (founder strategy session, ICP and buyer-journey work, offer and angle diagnosis, first signal hypotheses). Weeks 2-4: build and launch (lead sourcing and enrichment, infrastructure and domain warming, campaign workspace and message variants, first email and LinkedIn campaigns go live). Weeks 5-8: read the market and double down. Month 3 and beyond: scale what works (new signals and ICPs to test, sharper targeting, new channels as you grow). By week eight you know what's converting, what isn't, and whether the motion is worth scaling. ## The founders - Kshitij Maheshwari, Chief GTM & Growth Hacker: https://www.linkedin.com/in/kmah11/ - Rahul Bageria, Chief System & Data Hacker: https://www.linkedin.com/in/bageriarahul/ ## Frequently asked questions ### How do I get started? Just book a fit check call. We'll dig into your current situation and come back with a plan and pricing built around it. If it clicks, we can start right away. There's nothing you need to prep or bring, just show up with your challenges and we'll help you think them through either way. We love brainstorming with founders. ### How much does it cost? It's a monthly engagement, and we scope the price to your situation rather than throw out a number that doesn't fit. It depends on the size of the motion, the channels, and how much we're building versus running. Pricing is custom and scoped on the fit check. After the fit check you'll get the exact price along with the full plan of action, free, so you know exactly what you're getting into before you commit to anything. No surprises later (except for real good results 😉). ### When do the first meetings show up? Week one is strategy and setup, campaigns usually go live in week two or three. First replies land within days of that, and first booked meetings typically inside the first month. By week eight you have enough data to make the scale-or-stop call with us. ### We're still figuring out our ICP. Is it too early? If you've got even a rough idea of what's working, it's honestly the perfect time to work with us. We'll sharpen it while we set up and run outbound, that's a big part of the job. And on the fit check, we'll call it straight: ready to go, or still too early. If you're not there yet, we won't take your money, we'll tell you exactly what to fix and how to land those first sales, so you're ready when the time comes. ### How are you different from other GTM agencies? Most agencies hand you to a junior team, spray one templated message at a giant list, and email you a metrics report once a month. With us, it's just the two of us on your account, building per segment and sending on real signals. You see everything live, lists, copy, every system, not a black box. And you don't just get meetings, you get a clear read on which customers and messages actually convert, so you know where to scale next. They optimize for activity. We optimize for pipeline and what you learn from it. ### What tools or stack do you use? You name it, we've probably run it. Clay, Smartlead, Apollo, Lemlist, Instantly, HubSpot, Sales Navigator, the whole proven outbound stack, plus enrichment and deliverability tools layered in. We pick the best ones for your situation and set them up around what you actually need. Run it on the tools you've already got, or let us build the whole thing from scratch. Either way, it's yours to keep. ### Can you promise a certain number of meetings? No, and honestly, anyone who does is a red flag. A fixed number usually means they'll hit it by lowering the bar on quality. What we promise is real good outbound: strong qualified pipeline and a clear read on what's working. Most founders tell us the results are well ahead of what they got from other agencies, that's the benchmark we hold ourselves to. ### Can you help with more than outbound? Outbound's the core, but if you need them, we can help with a few extras or standalone stuff: enriching your TAM, identifying the right buying signals, cleaning up a messy CRM, automating replies, even running Instagram lead gen automation to catch and re-engage leads. We'll only take on what actually helps you, and we'll tell you straight if something isn't a fit. ### How does the engagement work, and what happens after the first two months? You start with a two-month commitment, that's enough time to build the motion, launch, and prove what's working. After that, you're month to month. If it's converting, we keep going and pour fuel on whatever's working, more signals, sharper targeting, new ICPs to test. If it's not, we'll be honest and you can walk, no lock-in. The goal was never to trap you in a contract, it's to make you want to stay.